| Term | Definition |
|
demand |
the desire to own something and the ability to pay for it |
|
ceteris paribus |
latin phrase that means "all other things held constant" |
|
complements |
two goods that are bought and used together |
|
substitutes |
goods used in place of one another |
|
inelastic |
describes demand that is not very sensitive to a change in price |
|
supply |
the amount of goods available |
|
law of supply |
tendency of suppliers to offer more of a good at a higher price |
|
supply curve |
graph of the quantity supplied of a good at different prices |
|
diminishing marginal returns |
level of production in which the marginal product of labor decreases as the number of workers increases |
|
subsidy |
a government payment that supports a business or market |
|
price ceiling |
a maximum price that can be legally charged for a good or service |
|
price floor |
a minimum price for a good or service |
|
surplus |
situation in which quantity supplied in greater than quantity demanded; also known as excess supplied |
|
shortage |
quantity demanded is greater than quantity supplied; also known as excess demand |
|
search costs |
financial and opportunity costs consumers pay when searching for a good or service |
|
supply shock |
sudden shortage of a good |
|
rationing |
system of allocating scarce goods and services using criteria other than price |
|
black market |
market in which goods are sold illegally |
|
barrier to entry |
any factor that makes it difficult for a new firm to enter a market |
|
start-up costs |
the expenses a firm must pay before it can begin to produce and sell goods |
|
monopoly |
market dominated by a single seller |
|
economies of scale |
factors that cause a producer's average cost per unit to fall as output rises |
|
patent |
a license that gives the inventor of a new product the exclusive right to sell it for a certain period of time |
|
price discrimination |
division of customers into groups based on how much they will pay for a good |
|
monopolistic competition |
a market structure in which many companies sell products that are similar but not identical |
|
non-price competition |
a way to attract customers through style, service, or location, but not a lower price |
|
price war |
a series of competitive price cuts that lowers the market price below the cost of production |
|
anti-trust laws |
laws that encourage competition in the marketplace |
|
deregulation |
removal of some government controls over a market |