| Term | Definition |
|
Politics |
consensous building process through which public policy is created |
|
Public Opinion |
a public's expressed attitudes on a particular topic at any given time. Public Opinion can fluctuate and can be difficult to measure. |
|
Latent public opinion |
this occurs when people have an interest in a topic or issue, but are not aware of the interests yet |
|
Aware public opinion |
this occurs when people grow aware of an emerging issue |
|
Active public opinion |
this occurs when people act- formally and informally, often not in unison- to influence the opinions and actions of others |
|
special interest group |
when like-minded constituents with common interests, values and needs come together |
|
iron triangle |
process through which special interest groups seek to influence public policy |
|
grass roots lobbying |
when special interest groups encourage their members to contact public officials |
|
astroturf lobbying |
when groups create front organizations designed to give the appearence of a greater level of public concern than really exists |
|
political action committees |
persons of like mind pool their money to support political candidates who share their philosophies, the legal mechanism that allows them to do so |
|
government relations |
public relations efforts directed by companies and organizations that are designed to monitor and influence the actions of government |
|
public affairs |
public relations efforts directed by government officials toward various constituencies |