Set: Chapter 13 - Marketing

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All 7 Terms

Term Definition
Wheel of retailing new types of retailers enter the market as low-status, low-margin, low-price operators and then, if successful, evolve into more conventional retailers offering more services with higher operating costs and higher prices
Sales branch warehouses that producers set up at separate locations away from their factories-they’re classified as wholesalers by the U.S. Census Bureau and by government agencies in many other countries
manufacturer's agent sells similar products for several noncompeting produces- for a commission on what is actually sold
Merchant wholesaler own or take title to the products they sell
Rack jobber specialize in hard-to-handle assortments of products that a retailer doesn’t want to manage-and usually display the products on their own wire racks
Agent middlemen are wholesales who do not own the products they sell
Selling agent take over the whole marketing job of products – not just selling function

Set Information

Terms 7
Creator tim987
Created May 5, 2008
Groups None
Tags principle of marketing, dr. king
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tim987 : Changed Rack jobber → specialize in hard-to-handle assortments of products that a retailer doesn’t want to manage-and rack jobbers usually display the products on their own wire racks to Rack jobber → specialize in hard-to-handle assortments of products that a retailer doesn’t want to manage-and usually display the products on their own wire racks
tim987 : Changed Manufacturer’s agent → sells similar products for several noncompeting produces- for a commission on what is actually sold to manufacturer's agent → sells similar products for several noncompeting produces- for a commission on what is actually sold
Last Message: 5 months ago

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Most Missed Words

  1. Merchant wholesaler → own or take title to the products they sell - 7 misses
  2. Agent middlemen → are wholesales who do not own the products they sell - 7 misses
  3. manufacturer's agent → sells similar products for several noncompeting produces- for a commission on what is actually sold - 5 misses
  4. Rack jobber → specialize in hard-to-handle assortments of products that a retailer doesn’t want to manage-and usually display the products on their own wire racks - 4 misses
  5. Wheel of retailing → new types of retailers enter the market as low-status, low-margin, low-price operators and then, if successful, evolve into more conventional retailers offering more services with higher operating costs and higher prices - 2 misses
  6. Sales branch → warehouses that producers set up at separate locations away from their factories-they’re classified as wholesalers by the U.S. Census Bureau and by government agencies in many other countries - 2 misses
  7. Selling agent → take over the whole marketing job of products – not just selling function - 2 misses