Set: Chapter 17 - Marketing

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All 8 Terms

Term Definition
Skimming price policy tries to sell the top (skim the cream) of a market – the top of the demand curve – at a high price before aiming at more price-sensitive customers
Penetration price policy tries to sell the whole market at one low price
Cumulative quantity discounts apply to purchases over a given period - such as a year- and the discount usually increases as the amount purchased increases
noncumulative quantity discounts apply only to individual orders
FOB pricing means free on board some vehicle at some place
Uniform delivered pricing means taking an average freight charge to all buyers. Most often used when transportation costs are relatively low and the seller wishes to sell in all geographic areas at one price, perhaps a nationally advertised price
Cost-oriented pricing markups, average-cost pricing, types of costs, break-even analysis
Demand-oriented pricing marginal analysis, price sensitivity, value in use pricing, reference prices
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Terms 8
Creator tim987
Created May 5, 2008
Groups None
Tags principle of marketing, dr. king
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tim987 : Changed Noncumulative quantity discounts → apply only to individual orders to noncumulative quantity discounts → apply only to individual orders
Last Message: 3 months ago

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Most Missed Words

  1. Uniform delivered pricing → means taking an average freight charge to all buyers. Most often used when transportation costs are relatively low and the seller wishes to sell in all geographic areas at one price, perhaps a nationally advertised price - 7 misses
  2. Cumulative quantity discounts → apply to purchases over a given period - such as a year- and the discount usually increases as the amount purchased increases - 6 misses
  3. Penetration price policy → tries to sell the whole market at one low price - 4 misses
  4. Skimming price policy → tries to sell the top (skim the cream) of a market – the top of the demand curve – at a high price before aiming at more price-sensitive customers - 3 misses
  5. FOB pricing → means free on board some vehicle at some place - 3 misses
  6. Cost-oriented pricing → markups, average-cost pricing, types of costs, break-even analysis - 3 misses
  7. Demand-oriented pricing → marginal analysis, price sensitivity, value in use pricing, reference prices - 3 misses