 | Term | Definition |
| |
Propaganda |
Any rumor ir idea or fact which is spread in order to convince someone of something. |
| |
"Bandwagon" |
Join the Group |
| |
"repetition" |
Repeats a word, phrase, sentence, or thought in the hope that you will rember it when you have finished reading or hearing the message being delivered. |
| |
"Transfer" |
Used when the speaker (or advertisement or whatever) hopes to get your feelings about one thing transferred onto another thing. |
| |
"Testimonial" |
Used when a fameous person or a person in a postiion or prestige speaks in favor of an idea (or product or whatever). |
| |
"Exigency" |
Speaker tries to make you think there is a good reason to take favorable action within a definite (usuaully shout) time peroid. |
| |
"Free" |
Makes you think that you will get something for nothing. |
| |
"bargain" |
Assumes you'll pay something but tries to make you think what you'll get is worth more than you paid for it. |
| |
"Glittering Generality" |
When a speaker uses words or phrases which are attractive but he doesn't mention specific details. |
| |
"Innuenedo" |
Whenever the speaker uses words in such a way that he hints indirectly (but doesn't come out in the open about it) that the person he is talking about has something to hide |
| |
"Name Calling" |
Whenever the speaker tries to get you to agree with him by referring to certian people as parts of an undesirable large mass or group rather than as indivuals. (emotionally instead of logically) |
| |
"Card Stacking" |
Presenting only one side of the issue. |
| |
"Oversimplifing" |
Leaves out some of the problems you might run into if you go along with his idea. |
| |
"Snob" |
Speaker tries to make you think that going along with his idea will somehow make you more noteworthy than the average perosn. |
| |
"Just plain folks" |
I'm Just Like You |
| |
"Flag Waving" |
Tries to make you think that your patriotic if you go along with what's suggested and you're unpatriotic if you don't. |
