 | Term | Definition |
| |
Baby boomers |
The 78 million people born during the baby boom, following World War II and lasting until the early 1960s |
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Cultural environment |
Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors |
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Demography |
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics |
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Economic environment |
Factors that affect consumer buying power and spending patterns |
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Engel's laws |
Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and services catergories as family income rises |
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Environmental management perspective |
A management perspective in which the firm takes aggressive actions to affect the publics and forces in its marketing environment rather than simply watching and reacting to them |
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Generation X |
The 45 million people born between 1965 and 1976 in the "birth dearth" following the baby boom |
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Generation Y |
the 72 million children of the baby boomers, born between 1977 and 1994 |
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Macroenvironment |
The larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political, and cultural forces |
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Marketing environment |
The actors and forces outside marketing that affect marketin management's ability to bulid and maintain successful relationships with target customers |
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Marketing Intermediaries |
Firms that help the company to promote, sell, and distribute its goods to final buyers; they include resellers, physical distribution firms, marketing service agencies, and financial intermediaries |
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Microenvironment |
The actors close to the company that affect its ability to serve its customers- that company, suppliers, marketing intermediaries, customer markets, competitors, and publics |
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Natural environment |
Natural resources that are needed as inputs by marketers or that are affected by marketing activities |
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Political environment |
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society |
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Public |
any group that has an acutal or potential interest in or impact on an organization's ability to acheive its objectives |
| |
Technological environment |
Forces that create new technologies, creating new product and market opportunities |
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