Set: Mktng ch. 5

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All 24 Terms

Term Definition
Level of involvement an individual's intensity of interest in a product and the importance of the product for that person
routinized response behavior a consumer problem solving process used when buying frequently purchased, low cost items that require very little serch and decision effort
limited problem solving a consumer problem solving process used when purchasing products occasionally or needing information about an unfamiliar brand in a familiar product category
extended problem solving a consumer problem solving process employed when purchasing unfamiliar expensive or infrequently bought products
consideration set a group of brands within a product category that a buyer views as alternatives for possible purchase
evaluative criteria objective and subjective characteristics that are important to a buyer
cognative dissonance a buyer's doubts shortly after a purchase about whether the decision was the right one
problem recognition, information search, evaluation of alternatives, purchase, postpurchase evaluation consumer buying decision process
physical surroundings, social surroundings, time, purchase reason, buyer's mood and condition situational influences on buying decisions
perception the process of selecting, organizing, and interpreting information inputs to produce meaning
information input sensations received thoough sight, taste, hearing, smell and touch
selective exposure the process by which some inputs are selected to reach awareness and others are not
selective distortion an individual's changing or twisting of information that is inconsistent with personal feelings or beliefs
selective retention remembering information inputs that support personal feelings and beliefs and forgetting inputs that do not
motive an internal energizing force that directs a person's behavior tward satisfying needs or achieving goals
physiological, safty, social, esteem, self actualization needs maslow's heirarchy of needs
learning changes in an individuals thought processes and behavior caused by information and experience
attitude an individual's enduring evaluationof feelings about and behavioral tendencies tward an object or idea
attitude scale a means of measuring consumer attitudes by gauging the intensity of individuals' reactions to abjectives, phrases, or sentences about an object
role actions and activities that a person in a particular position is supposed to perform based on expectations of the individual and surrounding persons
consumer socialization the process through which a person acquires the knowledge and skills to function as a consumer
reference group a group that a person identifies with so strongly that he or she adopts the values, attitudes and behaviro of group members
opinion leader a member of an informal group who provides information about a specific topic to other group members
social class an open group of individuals with similar social rank

Set Information

Terms 24
Creator bballn50
Created October 14, 2007
Group Marketing
Tag 330
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bballn50 : Changed attiutde → an individual's enduring evaluationof feelings about and behavioral tendencies tward an object or idea to attitude → an individual's enduring evaluationof feelings about and behavioral tendencies tward an object or idea
bballn50 : Changed physiological, safty, social, esteem, self-actualization needs → maslow's heirarchy of needs to physiological, safty, social, esteem, self actualization needs → maslow's heirarchy of needs
bballn50 : Changed information inputs → sensations received thoough sight, taste, hearing, smell and touch to information input → sensations received thoough sight, taste, hearing, smell and touch
bballn50 : Changed cunsumer socialization → the process through which a person acquires the knowledge and skills to function as a consumer to consumer socialization → the process through which a person acquires the knowledge and skills to function as a consumer
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  1. bballn50 - 108 scores

Most Missed Words

  1. consideration set → a group of brands within a product category that a buyer views as alternatives for possible purchase - 7 misses
  2. Level of involvement → an individual's intensity of interest in a product and the importance of the product for that person - 6 misses
  3. routinized response behavior → a consumer problem solving process used when buying frequently purchased, low cost items that require very little serch and decision effort - 6 misses
  4. evaluative criteria → objective and subjective characteristics that are important to a buyer - 6 misses
  5. problem recognition, information search, evaluation of alternatives, purchase, postpurchase evaluation → consumer buying decision process - 6 misses
  6. physical surroundings, social surroundings, time, purchase reason, buyer's mood and condition → situational influences on buying decisions - 6 misses
  7. perception → the process of selecting, organizing, and interpreting information inputs to produce meaning - 6 misses