Set: mktg ch. 9

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With group: Marketing (edit)
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All 14 Terms

Term Definition
market research the systematic design, collection, interpretation, and reporting of information to help marketres solve specific marketing problems or take advantage of marketing opportunities
define problem, desing the project, collecting data, interprete results, report findings marketing research process
exploratory research research conducted to gether mroe information about a problem or to marke tentative hypothesis more specific
conclusive research research designed to verify insights through objective procedures and to help marketers in making decisions
descriptive research research conducted to clarify the characteristics fo certain phenomena to solve a particular problem
experimental research research that allows marketers to make causal inferences about relationships
reliability a condition existing when a research technique produces almost identical results in repeated trials
validity a condition existing when research methos measures what it is supposeed to measure
primary data data observed and recorded or collected directly from respondents
secondary data data compiled both inside and outsid ethe organization for some purpose other than the current investigation
probability sampling a sampling technique in which every elemetnt in the population being studied has a known change of being selected for study
stratified sampling a type of probability sampling in which the population of interest is devided into groups according to a common attribute and a random sample is then chosen within each group
quota sampling a nonprobability sampling technique in which researchers divide the population into groups and then arbitrarily choose participants from each group
statistical interpretation analysis of what is typical ro what deviates from the average

Set Information

Terms 14
Creator bballn50
Created October 15, 2007
Group Marketing
Tag 330
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bballn50 : Changed marketing research → the systematic design, collection, interpretation, and reporting of information to help marketres sove specific marketing problems or take advantage of marketing opportunities to market research → the systematic design, collection, interpretation, and reporting of information to help marketres solve specific marketing problems or take advantage of marketing opportunities
bballn50 : Changed defining problem, desingin the project, collecting data, interpreting results, reporting findings → marketing research process to define problem, desing the project, collecting data, interprete results, report findings → marketing research process
Last Message: 13 months ago

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Most Missed Words

  1. define problem, desing the project, collecting data, interprete results, report findings → marketing research process - 6 misses
  2. conclusive research → research designed to verify insights through objective procedures and to help marketers in making decisions - 6 misses
  3. experimental research → research that allows marketers to make causal inferences about relationships - 6 misses
  4. exploratory research → research conducted to gether mroe information about a problem or to marke tentative hypothesis more specific - 5 misses
  5. descriptive research → research conducted to clarify the characteristics fo certain phenomena to solve a particular problem - 5 misses
  6. reliability → a condition existing when a research technique produces almost identical results in repeated trials - 3 misses
  7. statistical interpretation → analysis of what is typical ro what deviates from the average - 2 misses