 | Term | Definition |
| |
image |
the impression people have of your company |
| |
preselling |
influencing potential customers to buy before contact is actually made |
| |
campaign |
a series of related activities or a combination of the two |
| |
promotional mix |
the combination of different promotional elements that a company uses to reach and influence its potential customers |
| |
advertising |
in the paid non-personal presentation of ideas, goods , or services. |
| |
specialty item |
a giveaway such as a pen, cap, or T-shirt printed with a business name or logo |
| |
publicity |
placement in the media of newsworthy items about a company or product |
| |
news release |
is a brief newsworthy story that is sent to the media |
| |
public relations |
activities designed to create goodwill toward a business |
| |
premium |
anything of value that a customers receives in addition to the good or service purchased |
| |
rebate |
a return of part of the purchase price to the customer |
| |
sweepstakes |
simple games of chance |
| |
industry average |
the standard used to compare costs for promotional expenses |
| |
cooperative advertising |
an arrangement in which advertising costs are divided between tow or more parties. |
| |
advertising agency |
a company that acts as intermediary between a business and the media to communicate a message to that target market |
| |
customer pretest |
a procedure in which a panel of consumers evaluate an ad before it runs |
| Add or remove terms from this set |
