Quizlet
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| 1-1 of 1Broadcast media flashcard sets | |||
|---|---|---|---|
| # | Title | Terms | Date |
| 1 | Communications and media : Broadcast Mediaby mdiouri | 13 terms | October 5, 2008 |
No groups found.
| broadcast media definitions | |||
|---|---|---|---|
| # | Definition | Sets | |
| 1 | television and radio | 10 sets | |
| 2 | television and radio, as compared with print media. | 4 sets | |
| 3 | either radio or television network or local station broadcasts | 2 sets | |
| 4 | encompass radio and television | 2 sets | |
| 5 | encompasses radio and television | 2 sets | |
| 6 | media transmitted from one central point to many receiving points | 1 set | |
| 7 | television, radio, cable, and satellite services | 1 set | |
| 8 | television and radio, as compare with print media | 1 set | |
| 9 | includes television and radio advertising | 1 set | |
| 10 | radio i telewizja | 1 set | |
| 11 | television, radio | 1 set | |
| 12 | television and radio, as compared with print media | 1 set | |
| 13 | one of two kinds of media, includes television and radio. | 1 set | |
| 14 | one of two kinds of media, includes television and radio | 1 set | |
| 15 | television and radio, as compared to print media | 1 set | |
| 16 | radio and television. | 1 set | |
| 17 | any visual and/or auditory form of communication used to inform, persuade, or remind consumers about goods or services offered | 1 set | |
| 18 | radio and television are both examples | 1 set | |
| 19 | radio and tv | 1 set | |
| 20 | direct marketers can use television (one step approach very common) and radio (two step approaches very common with radio). mostly dominated by tv since radio use and effectiveness has dwindled.broadcast direct marketing includes both direct-response and support advertising. | 1 set | |