Broadcast media flashcard sets

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1-1 of 1Broadcast media flashcard sets
# Title Terms Date
1Communications and media : Broadcast Mediaby mdiouri13 termsOctober 5, 2008
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broadcast media definitions
# Definition Sets
1television and radio12 sets
2television and radio, as compared with print media.8 sets
3either radio or television network or local station broadcasts2 sets
4encompass radio and television2 sets
5encompasses radio and television2 sets
6television, radio, cable, and satellite services2 sets
7includes television and radio advertising1 set
8television and radio, as compared with print media1 set
9television and radio, as compare with print media1 set
10radio, tv, and communication1 set
11any visual or auditory form of communication used in promotion1 set
12agencies or instruments such as radio and television that use verbal communication to share a message with the public.1 set
13media transmitted from one central point to many receiving points1 set
14media forms that transmit sounds or images electronically1 set
15radio i telewizja1 set
16radio and television are both examples1 set
17radio and television.1 set
18one of two kinds of media, includes television and radio1 set
19television and radio, as compared to print media1 set
20any visual and/or auditory form of communication used to inform, persuade, or remind consumers about goods or services offered1 set
21one of two kinds of media, includes television and radio.1 set
22direct marketers can use television (one step approach very common) and radio (two step approaches very common with radio). mostly dominated by tv since radio use and effectiveness has dwindled.broadcast direct marketing includes both direct-response and support advertising.1 set
23radio and tv1 set
24television, radio1 set