Narrowcasting flashcard sets

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narrowcasting definitions
# Definition Sets
1media programming on cable tv or the internet that is focused on one topic and aimed at a particular audience. examples include mtv, espn, and c-span.10 sets
2targets media to specific segments of the audience3 sets
3the bottom line that shpeas how jounalists define the news is...2 sets
4media programming on cable tv or the internet that is focused on one topic and aimed at a particular audience. examples include mtv, espn, and c-span2 sets
5media programming on cable tv or the internet that is focused on one topic and aimed at a particular audience2 sets
6media programming on tv or the internet that is focused on one topic and aimed at a particular audience2 sets
7fragmentation of the audience2 sets
8any specialized electronic programming or media channel aimed at a target audience.1 set
9is the transmission of data to a specific list of recipients. cable television is an example of broadcast model in which the signals are transmitted everywhere and anyone with an antenna can receive them.1 set
10a term used to describe the fragmentation of cable audiences...1 set
11cable channels illustrate1 set
12as opposed to the traditional "broadcasting," the appeal to a narrow, particular audience by channels such as espn, mtv, and c-span, which focus on a narrow particular interest.1 set
13use of highly specialized, narrowly targeted media (ex. pet food ads shown only in households with pets)1 set
14aiming broadcast programing at smaller, more demographically homogeneous audiences1 set
15media programming focused on one topic aimed at a particular audience1 set
16person to person communication, like the telegraph or telephone1 set
17media programming with narrow topic and particular audence1 set
18targeting media programming at specific populations within society.1 set
19the distribution of information focused on a specific topic to a small or narrow audience1 set
20used to be called "niche publication", centers around human activity in advertisement1 set
21media programmin on cable tv that focuses on one group's particular topic and focused on one general audience1 set
22narrowcasting is more specific internet, television, and radio programming because it focuses on specific topics. it has fewer restrictions on its content.1 set
23as opposed to the traditional "broadcasting," the appeal to a narrow, particular audience by channels such as espn, mtv, and c-span, which focus on a narrow particular interest1 set
24media programming on cable tv or internet focused on one topic and aimed at a particular audience (ex mtv, espn, and c-span).1 set
25aiming broadcast programming at smaller, more demographically homogeneous audiences; similar to niche marketing and targeting1 set
26targeting media programming at specific populations within society1 set
27media programming on cable or web that is focused on one topic and aimed at a particular audience1 set
28broadcasting that is targeted to one small sector of the population1 set
29as opposed to traditional broadcasting, the appeal to a narrow, particular audience by channels such as espn or mtv, which focus on a narrow particular interest1 set
30segmenting the radio audience1 set
31media programmin on cable tv or the internet focused on one topic and aimed at a particular audience. like mtv or espn1 set
32a problem today that occurs as a result of audience fragmentation1 set
33strategy of some broadcast channels that appeal to a narrow, rather than a broad, audience1 set
34programming oriented to a small segment of viewers, like that found on cable television stations.1 set
35dissemination of information to a small audience with specific interests.1 set
36as opposed to traditional “broadcasting,” the appeal to a narrow, particular audience by channels such as espn, mtv, and c-span, which focus on a narrow particular interest1 set
37has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. some forms of narrowcasting involve directional signals or use of encryption. in the context of out-of-home advertising, this term often refers to the display of content on a digital signage network.1 set
38fragmentation of audience1 set
39strategy of some broadcast channels that appeal to a narrow, rather than a broad, audience.1 set
40providing specialized programming for diverse and fragmented groups.1 set