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narrowcasting definitions
# Definition Sets
1media programming on cable tv or the internet that is focused on one topic and aimed at a particular audience. examples include mtv, espn, and c-span.5 sets
2media programming on cable tv or the internet that is focused on one topic and aimed at a particular audience. examples include mtv, espn, and c-span2 sets
3the bottom line that shpeas how jounalists define the news is...2 sets
4fragmentation of the audience2 sets
5media programming on cable tv or the internet that is focused on one topic and aimed at a particular audience2 sets
6media programming on tv or the internet that is focused on one topic and aimed at a particular audience2 sets
7targets media to specific segments of the audience2 sets
8the mailing lists and email campaigning of certain demographics to gain support in congress for specific issues. the term also describes the rise of media outlets that focus only on specific political events or target specific audiences. examples include cable channels and internet sites.1 set
9media programming focused on one topic aimed at a particular audience1 set
10aiming broadcast programing at smaller, more demographically homogeneous audiences1 set
11targeting media programming at specific populations within a society (race/ethnicity, political ideologies)1 set
12aiming broadcast programming at smaller, more demographically homogeneous audiences; similar to niche marketing and targeting1 set
13person to person communication, like the telegraph or telephone1 set
14any specialized electronic programming or media channel aimed at a target audience.1 set
15targeting media programming at specific populations within society1 set
16as opposed to the traditional "broadcasting," the appeal to a narrow, particular audience by channels such as espn, mtv, and c-span, which focus on a narrow particular interest1 set
17narrowcasting is more specific internet, television, and radio programming because it focuses on specific topics. it has fewer restrictions on its content.1 set
18the distribution of information focused on a specific topic to a small or narrow audience1 set
19targeting media programming at specific populations within society.1 set
20media programming with narrow topic and particular audence1 set
21a program that is more specialized to a specific demographic1 set
22is the transmission of data to a specific list of recipients. cable television is an example of broadcast model in which the signals are transmitted everywhere and anyone with an antenna can receive them.1 set
23cable channels illustrate1 set
24as opposed to the traditional "broadcasting," the appeal to a narrow, particular audience by channels such as espn, mtv, and c-span, which focus on a narrow particular interest.1 set
25ability to send very directed messages to very small audiences on an ongoing basis1 set
26programming oriented to a small segment of viewers, like that found on cable television stations.1 set
27strategy of some broadcast channels that appeal to a narrow, rather than a broad, audience1 set
28as opposed to traditional broadcasting, the appeal to a narrow, particular audience by channels such as espn or mtv, which focus on a narrow particular interest1 set
29has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. some forms of narrowcasting involve directional signals or use of encryption. in the context of out-of-home advertising, this term often refers to the display of content on a digital signage network.1 set
30as opposed to traditional “broadcasting,” the appeal to a narrow, particular audience by channels such as espn, mtv, and c-span, which focus on a narrow particular interest1 set
31providing specialized programming for diverse and fragmented groups.1 set
32dissemination of information to a small audience with specific interests.1 set
33segmenting the radio audience1 set
34media programmin on cable tv or the internet focused on one topic and aimed at a particular audience. like mtv or espn1 set
35has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public1 set
36the reaching of a very specialized market through programming aimed at particular target audiences. cable television networks offer excellent opportunities for this1 set
37using your media to appeal to one certain audience. ex. disney owning touchstone to appeal to a different audience but still make money.1 set
38reporting to a narrow audience and one topic1 set
39strategy of some broadcast channels that appeal to a narrow, rather than a broad, audience.1 set
40a problem today that occurs as a result of audience fragmentation1 set