Gorgias
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How does Plato's view of rhetoric converge and diverge from the sophists?
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The Sophists' view (and use) of rhetoric is a counterfeit imitation of Plato's. While Plato believes that rhetoric is, indeed, a type of persuasion, Plato's rhetoric has a particular aim, which is the concern for the state of other's souls, in respect to contentment, virtue, happiness, and in preparation for the next life. While the sophists' used flattery and beautifully-laced speech to persuade their audiences, the goals within their speeches were not concerned with the welfare of the listeners. They were concerned with personal gain in political power, propriety, and things that would serve for their own comforts. Plato's rhetoric deals with virtue, self-control, and the true differences between right and wrong. While the sophists rhetoric was based on pleasure, Plato's was based on happiness, which is not the same as pleasure.
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