intangible inseparable variable perishable
The marketing of services differs from product marketing because services are:
A. not profitable by themselves for most firms.
B. indivisible, distinct, customized, and rationalized.
C. reliable, assured, empathetic and able to be made tangible.
D. empowered, use technology, reduce service gaps and provide incentives and support.
E. intangible, inseparable, variable, and perishable.