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Mass Comm 1

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inventor of the telegraph
Samuel Morse
Heinrich Hertz demonstrated existence of...
electromagnetic waves
Philo Farnsworth invented...
the image dissector
First communication satellite, launched in 1960, called
Project Echo, or "Echo 1"
conventional telecommunication connection that used cable laid across the land
landline
television transmission system that uses cable rather than an over-air broadcast signal
cable television
thin, flexible, fibers of glass that transmit light signals
fiber-optic
silicon chip is used in digital technology
integrated circuit
the melding of print, electronic and photographic media intro digitized form
media convergence
technology through which media messages are coded into 1s and 0s for delivery transmission and then decoded into their original appearance
digital
high capacity global telephone network that connects to computers
internet
digital revolution is also known as...
information age
tim berners-lee invented..
the world wide web
the media through which a message is sent to a mass audience
channel
media people who influence messages
gatekeepers
Rupert Murdoch owns..
Time magazine
an economic system with private owners operating trade and industry for profit
Capitalism
BBC is funded through...
Foreign and Commonwealth office
Gannett, with its 99 newspapers, is an example of...
media conglomerate
one trait of media conglomerate is...
multiple companies being owned
an industry in which a few companies dominate production..
oligopoly
On air acknowledgements of non commercial broadcasting sponsors..
underwriting
first postal subsidy was created in...
1789
1927 Federal Radio Act...
created a government agency to license radio stations
Newspaper Preservation Act of 1970...
for exception from antitrust laws for local newspapers that combine all but news editorial operations
fanciful term for mass media as a monitor of government performance on behalf of citizens
watchdog
Examples of trade groups
EWEA, Association of British Travel Agents (ABTA), and the Confederation of British Industry
trade groups are usually created when..
competitors to pursue mutual goals
media in the 1860s helped spread info about slavery through...
daily newspapers
media researchers at Ball State University found that people are intentionally involved in a media activity for...
30% of their waking hours
technology enabled communication to mass audiences
mass communications
media most often used daily is
television
most-listened-for item in morning newscast is..
weather
the most obvious form of mass media intended to persuade is..
advertising
John milton is known for...
marketplace of ideas
newspaper, radio, television, and magazine companies cannot survive unless they do what...
reach a group that advertises want to reach and sell advertisement
competence or knowledge is...
media literacy
most of media exposure is...
invisible or unnoticed at a conscious level
one of the traditions of US journalism that was born in the Constitution is...
that is should serve as a watchdog
feedback is important because..
it is in person and needs the feedback to keep the conversation going
the most visible information delivered by mass media is..
television
one characteristic that distinguishes mass communication from interpersonal and group communication is...
mass comm requires therapy
mass media help connect communities through
binds communities with messages that become a shared experience
when FDR talked to the nation over radio during greta depression, he demonstrated the mass media's ability to..
bring communities together with cultural cohesion
television because a societal unifier because of..
news coverage of riveting events
publication that offered readers a "first person" tone and enhanced graphic features..
USA today
media among the first to demassify in the 1950s..
radio
demassification has contirbuted ot the growth of what?
television
entered in the vocabulary in the 1980s to describe how the broadcast industry reches niche audiences..
narrowcasting
primary goal of most US mass media is to...
make a profit
a major revenue stream for American media is..
advertising
what are advertisers really paying the mass media for?
space
the book industry is unlike most other major media companies because...
its profit is based on direct sales
the non-advertising part of a media products content is called..
editorial content
what media organizations rely in part on government funding?
public broadcasting
for most magazines, subscriptions are...
public broadcasting
besides ticket sales, another source of revenue for Hollywood is what?
merchandise tie-ins
which media mogul built News Corporation into one of the worlds largest media empires?
Robert Murdach
during the 1864 presidential election, Thomas Nast's political cartoon played an influential role and was significant in the history of mass communication because it did what?
showed how John Breckenridge was against civil war and thought it was useless
defining characteristic of mass communication is...
its reliance on technology
traditional media products and new products are emerging from what?
technology
photography and movies have relied on what technology throughout most of their history?
chemical technology
the first of the electronic medias was?
sound recording
what innovation made the printing press an agent for mass communication?
printing press
the man who invented movable type and produced 200 bibles with it was..
Johannes Gutenberg
the movement toward mass production in china was stalled because...
too many characters in alphabet
the advancement of the printed word was initially slowed because of...
lack of paper
scientists could print their theories and experiements for wide dissemination through..
moveable metal type/printing press
frederick ives invented; allowed visuals to accompany written word
halftone
the reproduction of a black and white image in which the various tones of gray are produced by variously sized dots of ink is the...
halftone
Time founder Henry Luce launched what visually oriented magazine?
National Geographic
created a new kind of archival record
photography
george eastman is well known for developing..
celluloid film
first sound recording and playback machine was the..
phonograph
the recession that began in 2008 resulted in what regarding the media?
mega-conglomerates
the christian science monitor is sponsored by..
church
the christian science monitors is known for..
focusing on problems and finding solutions
advertising-dependent media that suffered more than others during the recession beginning in 2008 is..
newspapers
largest example of a media cooperative
association press
many newspapers have abandoned because of the high cost..
investigative reporting
global news enterprises, the center for public integrity, and propublica are examples of..
non profit organization
family owned media have declined in number because..
federal inheritance for tax laws
a government-funded radio and television system dating to 1927 is..
british broadcasting corporation
Nixon attempted to starve PBS and NPR by..
urging corporation for public broadcasting to shift financial support away from PBS and NPR
what are ways the US gov policy historically has favored the print media?
postal acts
PDR demonstrated during fireside chats...
governments ability to bypass
according to andy grove, the final stages of an aging industry follow a predictable three-stage course that consists of..
ignore new challenges, resist change, radical reforms