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31 terms

BC Chapter 2 Quiz

Business Communication
STUDY
PLAY
When you prepare a business message or oral presentation, you should be certain that your writing is audience-oriented, purposeful, and
economical.
When preparing a business message, you should make your writing audience-oriented. Audience-oriented means you should
concentrate on looking at the problem from the receiver's perspective.
Business writing should be purposeful. In this context, purposeful can best be defined as
solving problems and conveying information
Business writing should be economical. In this context, economical can best be defined as
presenting ideas clearly and concisely
Which of the following statements about business writing is accurate?
Business writers have a definite purpose to fulfill in each message.
Three parts of the writing process are
prewriting, writing, and revising
During the writing stage of the writing process, you write the message and
research the information and organize the message
The first phase of the writing process involves
analyzing the audience for and the purpose of the message
Experts say that writers should spend the most time in the ____ stage of the writing process
Revising
In the final stage of the writing process, check the message for clarity and readability, proofread for errors, and
evaluate for effectiveness
The primary purpose of business writing is to inform or persuade; the secondary purpose is to
promote goodwill
Before organizing and writing your message, you should ask two questions: (1) Why am I sending this message? and (2
What do I hope to achieve with this message?
Elena must determine the channel for an important business message. In this context, channel refers to the
medium through which the message is sent
As technology and competition accelerate the pace of business, companies increasingly choose communication channels that are
fast cheap and easy
Human Resources Manager Tom Huffcutt must inform Rashid that company job changes require him to seek retraining or lose his position. The best channel for Mr. Huffcutt to deliver this message is
face-to-face communication
Chelsea usually holds team meetings on Tuesday mornings, but she needs to reschedule next week's meeting to Wednesday morning. To tell team members that the date of the next meeting has been changed, Chelsea should
send an e-mail
Duncan is writing property descriptions for a new real estate brochure. To make his brochure more effective, Duncan should anticipate his audience. This means he
considers what the reader is like and how the reader will react to the message
Profiling the audience for a business message helps the writer
identify the appropriate tone, language, and channel.
One technique that improves business writing is the use of empathy. Empathy refers to
putting yourself in the receiver's shoes to adapt the message to the receiver's needs.
Heather must inform Matt that he is not eligible to have an August vacation for which he recently applied. Which of the following sentences best demonstrates the "you" view Heather should use in denying Matt's application?
Although the August schedule is full, you may qualify for a vacation in September if you apply now
Create a conversational tone in letters, e-mail messages, and memos by
using familiar words, occasional contractions, and pronouns such as I and you
Marketing Director Rabinowitz will inform his board of directors that a competitor disapproves of CompUser's Paris Hilton ads. Which of the following is the most appropriate announcement?
I have received criticism on the new Paris Hilton ad from our competitors at Tech Solutions
As employees conduct more business using instant messaging, they should send messages that are informal, conversational, and
professional
Which of the following represents the best business writing?
You can return all resalable merchandise for a full refund
Which of the following is most acceptable for business writing?
All physicians must carry their own malpractice insurance.
Business writers are encouraged to use plain English, which means
using active-voice verbs, personal pronouns, short sentences, and familiar words
Dane is writing an article for the company's electronic bulletin board to encourage managers to use plain English. Which of these sentences uses an appropriate business style to express Dane's point?
Employees will respond better to your memos written with familiar language and a friendly, conversational style.
Business writers who use words such as compensate, remuneration, and terminate are using language many readers would consider
unfamiliar
Technology provides powerful writing tools that help today's business communicator
all choices are correct
Which of the following is an example of inclusive language?
The conference will include special excursions for the wives of executives
Which statement is stated using the audience benefit of the "you" view?
For your benefit, you are able to sign up for local cable at reduced rates until March 2