Visual Communication Week 9 and 10 Terms and Concepts
Terms in this set (28)
means of sending info
what is the medium?
the medium is the message through which content is carried; plays a vital role in the way it is perceived
experiencing content might be affected by the choice of media that carries medium
a unique affinity with the real
what kind of experience is film?
what kind of experience is a website?
the user choose how to consume info; segmentation and fluidity
what are the steps in choosing a medium?
1. what sender needs to achieve
2. what receiver needs to know/wants to know
3. how detailed, important or personal message is
4. which behavior you want to influence and how
what are some qualities of photography?
reproducibility, communicates with masses, notion of reality, ability to abolish time and space
a substance by which something is conveyed; assembling of materials
a time based medium; Edited, collaged sequence of images; visualization of implied movement often combined with sound
types of photograpy
documentation/evidence: accuracy based on method
iconic: resembles reality, but represents one view
pathos: emotional rhetoric
myth of truth/digital modification: authenticity altered
the concept of a managerial inspecting gaze that watches over us
foucault makes us behave and conform
the way in which elements in a scene are presented, selected and framed
the length of time when the film or digital sensor inside the camera is exposed to light
the amount of light that reaches the film or image sensor is equivalent to
emphasis on setting; a lot of background; establish the scene for the viewer
further away from action; shows people in context of the background
subject is emphasized; conveys emotion and detail
low angle/low viewpoint
camera is below the subject; emphasizes the power and importance of the subject
birds eye/high viewpoint
the scene is shown directly from above; dramatic effect; for showing a different spatial perspective
subject looks directly at the camera; explicit connection between the subject and the viewer
subject looking at someone or something else in the scene; viewer scans photo
show how ideology works in media; "central organizing idea or news content that supplies a context and suggests what the issue is through use of selection, emphasis, exclusion and elaboration
two types of photo essay
thematic- addresses a topic or issue
narrative- tells a story; usually in chronological sequence
the shot sequence of a narrative photo essay
establishing shot, medium/transition shot, close up/detail shot
what are the three components of structure?
1. range of photos 2. info vs emotion shots 3. order of photos
list some documentary styles of photos
-spot and general news
-sports action or features