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What is "Incentive Theory" about?
Emphasizes the motivational value of the "Counter-Attitudinal" message content.
What are the primary reasons for "Self-Persuasion"?
The development and learning of "New Reasons" or "Argument".
The individual holds onto ____ arguments and suppresses ___ arguments.
What do rewards stimulate?
Acceptance of "Counter-Attitudinal Arguments"
What are some criticisms about "Incentive Theory"?
1 Theory is too mechanic 2 It follows too strict of a "stimulus > response" approach 3 Doesn't determine the specific goals the person perceives as rewarding
What is "Self-Perception" Theory?
Assumes the basis for attitude change and then follows "Counter-Attitudinal Advocacy".
What are some criticisms about "Self-Perception Theory"?
1 Ignores process of attitude change 2 Too simplistic
Who wrote about the "Theory of Influenceability"?
What is the "Theory of Influenceability" about?
It makes important distinctions between "Persuasion" and "Influenceability". It also hypothesizes individual differences exist in terms of influence across situations.
What is "Persuasibility"?
It's part of a larger condition called "Influenceability".
How many principles does the "Theory of Influenceability" have?
What are the principles does the "Theory of Influenceability" have?