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Terms in this set (25)
About 500 students signed up for an online study group. After the group, a survey is sent to all of the students. Fifty surveys come back as undeliverable. About 200 students complete and send back the survey. The sample size for this survey is _____.
I-See is a company that makes unique eyeglass cases. It wants to expand business. They send a survey postcard to customers about a month after they purchase a case. The survey question that would elicit the most helpful responses is _____.
"What do you like most about the I-See eyeglass case?"
Baxter's Books is thinking about expanding its hours and adding a book group for adults one night a month. The two most effective screening questions for a survey about these options would be _____. (Select all that apply.)
"Have you visited Baxter's Books in the past six months?"
"Do you purchase books or magazines?"
At least one screening question is included at the beginning of every good marketing research survey.
Survey respondents are asked to complete questions just one time mainly so that _____.
responses are original
A cellular phone company is conducting a survey to figure out users' tendency to upgrade their phones. The most effective screening question would be:
"Do you presently own a cellular phone?"
It is the responsibility of the firm distributing a survey to make it available in languages other than English as needed.
Fallon Furniture realizes some of the survey questions they asked participants were not focusing on what the company really wanted to know. This means that _____.
results will be inaccurate
A diner owner is creating a survey to learn ways to improve her business. For the most effective survey, she should work _____.
with management and diner staff to create the survey questions
Beth was contacted about and agreed to participate in a survey of recent college graduates. She provided the demographic information that she lives in the Midwest and is actively looking for a job within a three-hour drive of her home town. She was mailed a questionnaire and expects to receive another one in six months. It sounds as though Beth is part of a _____. (Select all that apply.)
Ms. Hopkins is interviewed when she is at the mall buying diapers. She gets a short survey in the mail every six months for three years. It is most likely she is participating in a/an _____.
An accounting firm looking to increase its market buys external secondary information about people in their area. The company must now _____.
ensure it is what they need for their purpose
A marketing research firm sends the same survey out again to those who did not respond the first time. This is a typical way firms operate.
Sandra was contacted about taking part in a mail panel about lawn mowers. She has a lawn and uses a lawn mower, but she was not contacted again for the panel. It is most likely that _____.
she is not part of the needed demographic
The main reason telephone interviews are no longer as effective as they once were is _____.
area codes no longer provide accurate information about where people live
A nonprofit organization wanting to create a survey to assess client satisfaction would most likely use quantitative survey items.
Jed filled out an online survey for a snack company and received an incentive for doing so. The incentive was most likely _____.
a coupon for a future...
A large sandwich chain conducts a customer satisfaction survey in about a third of their stores. After the survey has been analyzed, the chain's next step will most likely be to _____.
share the results with the rest of the stores
A small business owner is compiling a report using social media comments made about her business. This is an example of using _____. (Select all that apply.)
internal secondary data
Which of the following are considered secondary data? (Select all that apply.)
Data that has to be found rather than conducted
Already collected and analyzed
U. S. Census data
Bob is having an exit interview in one hour. It is likely Bob has _____. (Select all that apply.)
been fired from his job
resigned from his job
External secondary data tends to be less reliable than internal secondary data.
Information within the United States Census _____.
can be accessed by the general public
A store wants to increase its number of credit card accounts. The best way to target the right demographic is to analyze information from _____.
customer credit card applications
Companies on a limited budget will be able to quickly find secondary data that works for their project.
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