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having incentive close enough so that the customer can sense it with one of the five senses
focused part of information processing ability toward developing an understanding of a stimulus
process by which the human brain assembles sensory evidence into something recognizable
Just Noticeable Difference (JND)
one stimulus is much stronger than another so that someone can notice that the two are not the same
Factors that Enhance Consumers' Attention
Intensity of Smell, Contrast, Movement, Surprising Stimuli, Size of Stimuli, Involvement
Behavioral Approach to Learning
focuses on changes in behavior due to association without concern for the cognitive procedure of the learning process
focuses on changes in thought and knowledge and how they speed up behavioral changes
when behavior is modified through consumer stimulus contact without any effortful part of cognitive processing ability toward that stimulus
change in behavior that occurs through associating a stimulus with another stimulus that naturally causes some reaction, type of unintentional learning
behavioral response can be trained through support, punishment or rewards associated with good or bad behavior
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