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20 terms

Intro to PR: Chapter 2

STUDY
PLAY
According to the text, which one of the following is the single largest employer of public relations practitioners?
Federal gov't
Approximately 35 percent of all practitioners work in
Corporation
According to salary surveys, what sector pays practitioners the highest wages?
Industrials/manufacturing
According to salary surveys, what specialty pays practitioners the highest wages?
Financial/investor relations
Salaries tend to the highest in what section of the country?
Northeast/Middle Atlantic
What task dominates as the common denominator for all public relations practitioners?
Writing and editing
Practitioners in what role primarily produce communications and edit copy?
Communication technician
If the client or employer defines the problem and selects the solution, then the practitioner implements the program, which one of the following best describes the practitioner's role?
Communication technician
Top management tends to leave public relations in the hands of the _____ and assumes a relatively passive role, often so they can "get back to business"
Expert prescriber
Which role tends to lead to the greatest dissatisfaction with practitioners and produces turnover in the ranks of PR?
Expert prescriber
Which type of practitioner acts as a liaison and provides guidance (often mediating) but does not make decisions about communication content?
Communication facilitator
Practitioners operating in the _____ role assume that effective two-way communication improves the quality of decisions for both their organization and the publics it serves
Communication facilitator
Which role has the practitioner collaborating with other managers in applying management processes?
Problem-solving process facilitator
Which practitioner is most likely to be invited to management team meetings and to participate with line managers in strategic planning?
Problem-solving process facilitator
Which type of practitioner tends to work for organizations with relatively stable and low-threat environments?
Communication technician
Which type of practitioner tends to work for organizations with relatively unstable settings, but in which changes pose little danger?
Communication facilitator
Which type of practitioner tends to work for organizations with relatively stable but threatening environments?
Problem-solving process facilitator
Which type of practitioner tends to work for organizations with rapidly changing and threatening environments?
Expert prescriber
What one activity more than any other assures advancement into management?
Research
What one trait tops almost every list as a concern among those hiring new graduates for PR positions?
Writing skills