54 terms

Journalism 121

Quiz 2
e publishing
The publication and distribution of a book initally or exclusively online
when books are digitally stored and, once ordered, instantly printed, bound, and shipped
religious in nature
most of the books carried to the New World by the American colonists were
stamp act
designed to help England recoup the money it lost waging the French and Indian War, the passage of the ______ in 1765 angered colonial printers, who correctly saw it as a limit on their right of free expression
linotype machine
introduced in 1884, it employs a typewriter-like keyboard, that allows mechanical rather than manual setting of type
Benjamin Franklin
the first true novel printed in the Colonies was Pamela, written by British author Samuel Richardson and published by
dime novels
in 1860, the Beadle brothers helped turn the book into a mass medium when they began selling popular action novels for 10 cents
pocket books
U.S. publisher Robert de Graff copied the success of similar books in England when he began producing inexpensive paperback reissues of books that had already become successful in hardback in 1939 when he founded his company
mass market paperbacks
books that are published first and only as paperbacks designed to appeal to a broad readership
unsold books that are returned to the publisher by a bookstore
of the 20,000 book publishing companies in the U.S. about _____ produce 4 or more titles a year
offset lithography
developed in the 1880s, it made possible printing from photographic plates rather than metal casts
the sale of a book, its contents, and its characters to filmmakers, paperback publishers, book clubs, and merchandise manufactures is called the sale of its ____ rights
possessing the ability to read but being unwilling to do so
about _____ new and reprinted book titles were issued in the U.S. in 2003
Harriet Beecher Stowe
the author of Uncle Tom's Cabin, a landmark book in the struggle to free the slaves
Ray Bradbury
Fahrenheit 451 was written by
magazine serial
Uncle Tom's Cabin was originally written as
the majority of books sold in the U.S. are sold
The Whole Booke of Psalms
the first book printed in the Colonies in 1644
compulsory education
the book industry was slow to develop after the Revolutionar War. Books were still expensive, and literacy remained a luxury. But in a movement that began before the Civil War, ______ came to most states by 1900, swelling the number of readers
Thomas Gilpin, James Ames
in 1830, 2 Americans perfected a wood-grinding machine that produced enough pulp daily to make 24 miles of paper, lowering the cost of printing
provide newspaper horoscopes, chess and bridge columns, editorial cartoons, and comics; groups that newspapers began consolidating into in response to radio and magazines challenge for advertisting dollars
newspapers actively engaging in the community in their reporting of important civic issues are said to engage in _____ journalism
60%; 25%
what % of a daily newspapers advertising space is given to local retail advertisting, and what % is given to classified advertising?
joint operating agreements
permits a failing paper to merge most aspects of its business with a successful local competitor, as long as their editorial and reporting operations remain separate
New York Sun
first published by Benjamin Day in 1833, the first penny paper was
New York Tribune
a penny paper by Horace Greeley that established the mass newspaper as a powerful medium of social action through its use of nonsensationalistic, issues-oriented, and humanitarian reporting
North Star
founded in 1847 by Frederick Douglass with the masthead slogan "Right is of no Sex-Truth is of no Color-God is the Father of us all, and we are all Brethren" was the most influential African-American newspaper before the Civil War
wire service
the first _____ was established in 1849 when 6 large New York papers, including the Sun, Herald, and Tribune, decided to pool efforts and share expenses in collecting news from foreign ships docking at the city's harbor
Chicago Defender
nationally distributed newspaper most responsible for encouraging the migration of southern black people to the industrial centers of the North just after the turn of the 20th century
yellow journalism
brand of journalism that uses light, sensationalistic news coverage, extensive use of illustrations, and circulation-building stunts and promotions to reach readers
56 million
approximately how many daily newspapers are sold each day in the U.S.?
pass-along readership
readers who neither subscribe to nor buy single copies of a magazine or paper but who borrow or read one
the press' guarantee of freedom, as well as all peoples right to free speech is set out in which amendment
Wall Street Journal
oldest national daily newspaper in the U.S.
USA Today
newest national daily newspaper in the U.S.
Andrew Hamilton
colonial newspaper publisher Peter Zenger was defended in his trial for seditious libel by
almost all metroplitan papers publish ____ editions to combat competition from the suburban papers
controlled circulation magazines
occurs when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria. free airline and hotel magazines fit this category
industrial, company, and sponsored magazines
produced by companies specifically for their own employees, customers, and stockholders, or by clobs and associations specifically for their memebers
trade, professional, and business magazines
carry stories, features, and ads aimed at people in specific professions and are distributed either by the professional organizations themselves or by media companies like Whittle Communications and Time Warner
consumer magazines
magazines sold by subscription and at newsstands, bookstores, and other retail outlets like supermarkets, garden shops, and computer stores
coined by Theodore Roosevelt in the first decades of the 20th century to describe writers who agitated for change by targeting powerful political and industrial people and institutions
the first to cease publication in 1956 when the death of the mass circulation magazines began
the approximate number of magazines in operation in the U.S. today
split runs
special versions of a given issue of a magazine, in which editorial content and ads vary according to some specific demographic or regional grouping
ads that appear in magazines that take on the appearance of genuine editorial content
magazines price advertisting space according to their ____
Audit Bureau of Circulations
established in 1914 to provide reliability to a booming magazine industry playing loose with self-announced circulation figures
cable tv
type of tv that threatens magazines preeminence as a specialized advertising medium
complementary copy
magazine content placed near an ad that is designed to reinforce the advertisers message
first published in 1923, it was only 28 pages long, and presented the weeks news in review and was immediately popular, and was making a profit within a year of its birth
online magazines