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Social Studies Propaganda

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Propaganda

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Terms in this set (8)

Media that uses carefully-crafted messages to manipulate people's actions and beliefs

Usually showing celebrities or other respected people endorsing or officially supporting a product or idea
ex- Taylor Swift endorses diet coca cola

Describes people choosing to go along with the rest of the crowd. Creates the impression that there is widespread support for a thing or idea
ex- Tide, "It's Cleaner on the Other Side"

Using negative words and bad names to create fear and dislike for people, ideas, or institutions
ex- Nazis are monsters

Glittering Generalities

Shows the subject of the message in a positive light, but with little or no information. Uses simple, clever slogans that appeal to people's emotions
ex- Obama, HOPE

Uses facts and figures to show one side as positive and the other as negative. Shows only positive information about the side being promoted, and none about the other side
ex- Tape is out, CD's are in

This technique is designed to send the message that is designed to send the message that a product or person is "just like you."
ex- a politician who goes to a coffee shop or pizza place and gets their picture taken

This technique uses your feelings about one thing to get you to feel the same way about something else
ex- dish soap with a cute penguin