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a name, term, design, symbol, or combination of these elements that identifies a product or service and distinguishes it from its competitors
a word, name, symbol, device, or a combination of these elements that is given legal protection by the federal government
private distributor brands
also called private brands, store brands, dealer brands, or private labels, are developed and owned by wholesalers and retailers
- a branding strategy that uses an existing brand name to promote a new or improved product in a company's product line
a legal licensing agreement for which the licensing company receives a fee, such as a royalty, in return for the authorization
a strategy that offers a combination of manufacture, private distributor, and generic brands
a strategy that combines or more brands in the manufacture of a product or in the delivery of a service
packages with preformed plastic molds surrounding individual items arranged on a backing
an informative tag, wrapper, seal, or imprinted message that is attached to a product or its package
gives information about the product's use, construction, care, performance, and other features
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