a name, term, design, symbol, or combination of these elements that identifies a product or service and distinguishes it from its competitors
a word, group of words, letters, or numbers that represent a product or service
identifies and promotes a company or a division of a particular corporation
a unique symbol, coloring, lettering, or other design elements
a specific style of brand mark, one with human form or characteristics
a word, name, symbol, device, or a combination of these elements that is given legal protection by the federal government
owned and initiated by national manufacturers or by companies that provide services
private distributor brands
also called private brands, store brands, dealer brands, or private labels, are developed and owned by wholesalers and retailers
products that do not carry a company identity
- a branding strategy that uses an existing brand name to promote a new or improved product in a company's product line
a legal licensing agreement for which the licensing company receives a fee, such as a royalty, in return for the authorization
a strategy that offers a combination of manufacture, private distributor, and generic brands
a strategy that combines or more brands in the manufacture of a product or in the delivery of a service
the physical container or wrapping for a product
packaging different products and services together
two or more similar products are placed on sale for one package price
packages with preformed plastic molds surrounding individual items arranged on a backing
a technology that keeps foods fresh without refrigeration for extended periods
using their packing to promote social and political cause
an informative tag, wrapper, seal, or imprinted message that is attached to a product or its package
gives the brand name, trademark, or logo
gives information about the product's use, construction, care, performance, and other features
states the quality of the product
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