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Ch. 8 Social Media Information Systems
Terms in this set (26)
What is a social media information system?
use of IT to support content sharing among network users. enables communities (aka "tribes" or "hives") which are people related by a common interest
How is social media a "convergence of disciplines"?
brings together psyschology, sociology, marketing, MIS, computer science, etc.
What are the roles in SMIS?
user communities (you and your friends) , horizontal SM application provider, and sm sponsor
What are examples of horizontal SM appications providers?
(eg facebook, twitter, linkedin, google)
what are examples of social media sponsors?
(REI.com, nordstorm, microsoft)
Is social media sponsoring a casual commitment?
No. Must delegate significant resources to managing accounts
Is social media free?
No. Someone must develop, implement, and manage social networking procedures. there are direct labor costs for employees who contribute to and manage social networking sites
How do SMIS advance organizational strategy?
hyper social organizational theory - two types of communities important to commerce
What are the two types of communities important to commerce?
Defenders of believe and seekers of the truth
What are Defenders of Believe
share a common belief, seek conformity, want to convince others, facilitate activities like sales and marketing, and form strong bonds and allegiance to an organization
What are Seekers of the truth?
share common desire to learn something, solve a problem, but not a common solution. these tribes are incredible problem solvers and excel at innovation. can be useful in customer service activity
How do Defenders of Believe contribute to primary value chain activities?
sales and marketing. human resources
How do Seekers of truth contribute to primary value chain activities?
inbound logistics, outbound logistics, operations/manufacturing, customer service
What is traditional CRM?
focuses on controlling all customer interactions, "manage all customer touches", customer lifetime value - highest gets most attention
What is social CRM?
a dynamic sm-based crm process. Customers have as much control as the company, and customers likely to generate most business get most attention
How is social media used with sales and marketing activity?
each customer crafts unique relationship with the company. company offers many ways to interact: blogs, discussion lists, FAQ, user views and commentary, other dynamic content
How is social media used for human resources?
used for finding employee prospects, recruiting candidates. employee communications using internal personnel sites (mysite and myprofile in sharepoint)
How is social media used for inbound and outbound logistics?
seekers-of-the-truth communities provide better and faster problem solutions to complex supply chain problems. fosters content creation and feedback among networks of users that facilitates iteration and feedback needed for problem solving
What is the risk for using social media for inbound and outbound logistics?
supply chain problem solving via social media is solving problem in front of your competition
What two ways are social media used for manufacturing and operations?
crowdsourcing and enterprise 2.0
What is crowdsourcing?
employ users to participate in product design or product redesign
What is enterprise 2.0?
internal systems enabling users to share knowledge and problem-solving techniques
What does social capital equal?
numbers of relationships X strength of relationships X sources controlled
What can social networking relationships provide?
information, influence, social credentials, personal reinforcement of professional image or status
What are three ways to increase social capital?
ask them to do you a favor, fequent interactions strengthen relationships, connect to those with more assets
How can organizations manage risks of social media?
Create a social media policy. the more technical the organization, the more open and lenient its social policies
Recommended textbook explanations
Psychology: Principles in Practice
Spencer A. Rathus
A Concise Introduction To Logic (Mindtap Course List)
Lori Watson, Patrick J. Hurley
Myers' Psychology for the AP Course
David G Myers
Myers' Psychology for AP
David G Myers
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