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9 terms

Karen's ad words

STUDY
PLAY
Information
presentation of simple, direct information
status
associates product use with those who have status, who are successful, and who enjoy and understand "the fine things in life"
peer approval
associates produce use with friendship/acceptance
hero endorsement
associates use of produce with a well-known person
romantic/sexual attraction
associates use of product with increased sexual appeal
entertainment
associates product with entertainment and feelings of enjoyment
intelligence
associates product with smart people who can't be fooled by gimmicks
independence
associates product with people who can think and act for themselves
unfinished comparison
use of phrases such as "works better in poor driving conditions!" works better than what?

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