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non-evaluative judgements about products attributes and benefits

Search Attributes

attributes that can be judged about a product simply by examining it without buying it
-brand names

experience attributes

attributes that can be judged or rated by using the product

credence attributes

attributes that can be judged or rated only after extensive use of a product

Descriptive beliefs

beliefs based on direct experience with a product or what we see with our own eyes or hear with our own ears

informational beliefs

beliefs based on indirect experience or on what other people tell us

Inferential Beliefs

beliefs that go beyond the information given. consumers draw their own conclusions based on inference


evaluative judgments, ratings of how good or bad, favorable or unfavorable, consumers find a particular product

high evaluative-cognitive consistency

strong attitude tends to be highly accessiable from memory, maintained with high confidence, held with litte uncertainity and highly correlated with beliefs

low evaluative-cognitive consistency

weak attitudes tend to be difficult to retrieve from memory kepy with low confidence held with high uncertainty and exhibit low evaluative-cognitive consistency

Zanna and Rempel

developed a thory suggesting that attitudes can be based on cognition (beliefs), affect (feelings, moods, and emotions) or behavior

enduring involvement

involvment with a particular issue or topic, can be either high or low and effects their intrest

situational involvement

involvment that is short lived and based on circumstance. when the situation goes away so does consumers intrests

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