Milgram's study

STUDY
PLAY
Sample details
40 white males from New Haven
Max. voltage on shock generator
450 V
Results
100% shocked to 300V
65% schocked to 450V
Prods
1. 'Please continue'
2. 'The experiment requires that you continue'
3. 'It is absolutely essential that you continue'
4. 'You have no other choice; you must continue'
Confederate
The learner was a...
Participant
The teacher was a....
Sampling method
Self-selected - the sample was recruited using a newspaper ad offering $4.50 just to turn up
What learner did when shocked
150V - started complaining of pain, heart condition, etc.
300V - fell silent
The study was about
The effects of punishment on learning