Upgrade to remove ads
Terms in this set (113)
You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]
A: Segmentation Rule
B: Completion Action
C: Dynamic List
D: Automation Rule
You have been asked to create a form that gathers information from prospects. This information should be available in Pardot as well as a custom build community site. How would you achieve this? [Choose one answer]
A: Create a Pardot form and via completion actions submit the details to the community site.
B: Create a website form that submits the details to the community site and integrate it with a Pardot form handler.
C: Create a Pardot form and via an automation rule submit the details to the community site.
D: Create a website form that integrates with a Pardot form handler, details are submitted to the community site using Pardot API.
You have several white papers on your website, but you want to start gating those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?
A: Create a form and enable progressive profiling
B: Create a form handler and enable progressive profiling
C: Create a form handler for each white paper
D: Create a form per white paper and enable progressive profiling
Which actions can be achieved with completion actions? [Choose three answers]
A: Assign to queue
B: Notify account owner
C: Set profile
D: Increment prospect field value
What is true about completion actions? [Choose two answers]
A: Completion actions are retroactive and will apply to activities done before and after you apply them
B: Completion actions only execute for prospects. They will not affect visitors.
C: Completion actions can be criteria based.
D: Completion actions will not execute for image files.
What is true about custom redirects? [Choose two answers]
A: When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
B: Custom redirects will continue to work if they are deleted in Pardot.
C: When a visitor converts to a prospect completion actions on a custom redirect will trigger
D: Custom redirects are great for linking to files or pages you do not host.
What is true about Dynamic Content? [Choose three answers]
A: You can add up to 25 variations of content
B: You can base variations on Scoring Categories
C: You can add dynamic content to web pages
D: You can use dynamic content in subject lines
Which one is not an email template you can create in Pardot? [Choose one answer]
A: "Engage" template
B: "One to one emails" template
C: "List emails" template
D: "Autoresponder emails" template
What activities can be done in Pardot's engagement program? [Choose one answer]
A: Trigger, action and rule
B: Trigger, activity and rule
C: Trigger, activity and check
D: Trigger, listen and check
What is possible with a trigger in engagement program? [Choose two answers]
A: Email link click
B: File open
C: Specific email link click
D: Form handler error
What is true about page actions? [Choose three answers]
A: You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B: It is possible to use URL wildcard by adding * to the end of the URL.
C: You cannot use auto responder emails with page actions.
D: You cannot set the prospect's source campaign with page actions.
A, B, C
What is true about scoring? [Choose one answer]
A: Pardot comes with a scoring model that cannot be adjusted or changed.
B: Pardot will automatically assign prospects a score from F- to A+.
C: Salesforce opportunities can influence a prospect's score.
D: It is not possible to reset a prospect's score to 0.
What is true about grading? [Choose two answers]
A: A prospect can be associated to multiple profiles.
B: You cannot change the default profile criteria
C: Matching or unmatching a criteria will result in an increase or decrease of the grade by ⅓, ⅔ or 3/3 of a grade.
D: All prospects start with a grade of D.
Which is not a standard role in Pardot? [Choose one answer]
A: Sales Manager
D: Sales User
When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]
A: Use Salesforce's value
B: Use Pardot's value
C: Use the most recently updated record
D: All of the above
What is true about the Salesforce connector [Choose two answers]
A: When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.
B: You can connect Pardot to a Salesforce sandbox or production environment
C: Only lead, contacts and accounts are synchronized from Salesforce to Pardot
D: Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]
A: Create and add a tracking code to the website
B: Setup DNS for each used domain and validate the connection
C: Setup tracker subdomain and validate it
D: Choose which sender IP to use
What is true about Pardot tracking? [Choose two answers]
A: The code is generated from a Salesforce campaign
B: Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
C: Cookies will always expire after 10 years
D: Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
What is the purpose of creating a Tracker subdomain? [Choose one answer]
A: To allow emails to be sent from your domain
B: To host all Pardot landing pages and forms on your website
C: To give a seamless transition between pages and form that you host and your Pardot hosted assets.
D: All of the above
What is true about A/B testing? [Choose two answers]
A: You can disable A/B testing before and after email sent.
B: You can only do A/B testing on list emails.
C: When you turn off A/B testing you will have to choose which version to keep.
D: It is recommended to test at least 5 different elements in your A/B tests.
Which standard connectors can be activated in Pardot [Choose two answers]
A: Survey Monkey
Which objects are synched between Pardot and Salesforce? [Choose two answers]
What is important to remember when creating custom prospect fields in Pardot? [Choose one answer]
A: Pardot cannot sync with multi picklist in Salesforce
B: The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Pardot to synch to both objects.
C: Pardot cannot sync with formula fields in Salesforce
D: You can only create 50 custom fields in Pardot.
Which user roles can import data?
What does a red email sign next to a prospect indicate?
What features are available in each version of Pardot?
Custom lead scoring
Unlimited emails (mass&one-to-one)
Fully customizable URL
Basic dynamic content
Tracked social post,
SEO Keyword monitoring,
Native CRM integration
Olark Chat integration
bit.ly Pro Connector
Basic User Management
How does the sync from Data.com function work for non data.com subscribers?
Click on the Data.com icon on the prospect record and different data syncs down to Pardot
Update and complete your prospect record fields with Data.com Connect for non-subcribers (free data) Contact-specific data only
How does the sync priority work across leads, contacts and accounts?
Pardot syncs first with contacts, then if a contact is not found it looks for a lead. If a lead is not found, it creates a new lead record in CRM, as long as the contact is assigned in Pardot before.
What of the following features is also required in a email to be USA CAN-SPAM spam regulation compliant?
1. Don't use misleading or false headers
2. Don't use deceptive subject lines
3. Tell recipients how to opt out from your emails
4. Include your location in the email
5. Opt out contacts promptly, within 10 buss days
6. Be responsible for what other people send on your behalf.
Where do you go to enable email reports?
Admin> User Management> Users >Edit User Preferences
Before the <body> tag of your HTML page.
Which of the following cannot be limited by security settings?
Dynamic content use case?
- Ecommerce organizations
- Personalized greetings
If you add a email stage to beginning and end of currently running drip programme where some prospects have completely the original drip programme and some haven't, who gets what?
- The prospects who have already completed the drip will not receive the email added in the beginning.
- Both those who have completed the drip and who haven't will receive the end email.
How do pauses work when I stop a drip?
For any prospects that are currently in a pause step, pause logic is not stopped if a drip program is paused.
For example — if a prospect is on day 1 of a 4-day pause step, and the drip program is stopped for 5 days, the prospect will immediately move to the next step in the drip once the drip is unpaused.
Do Drip Programs allow email templates to be sent more than once to the same prospect?
Adm can set us this option so you can send an email template more than once the same prospect.
I submitted my form, but Pardot doesn't show the form activity, and I'm not getting my autoresponder. Are my forms broken?
Chances are, your prospect activity is being filtered. Any time you are being filtered, completion actions (like autoresponders) don't fire, and the form activity itself doesn't show on your prospect record or in the form's table of "Prospects with at least one submission."
Maintain Current Lead Flow
Support Custom Front End Editing
What could keep Pardot and Salesforce from syncing?
1. A large sync queue
2. The connector is not verified or has become unverified
3. The Salesforce API limit has been reached
With what SF edition does Pardot work with?
Professional or higher
What is the Prospect baseline score?
D, but grade will be shown once they are updated + or -
Can only be associated with one campaign
What is the main condition for CRM leads to sync with Pardot?
Only assigned prospects/visitors are synced
Can only import Prospects
Automatic rule fired contains VP?
Match X, contains VP; Vice president
Pardot WebEx - WebEx Event Centre
The Pardot WebEx connector integrates with WebEx Event Center (not WebEx Meeting Center), and does not integrate with events that take place as parts of programs.
Pardot syncs bidirectionally with WebEx Event Center to seamlessly register attendees for events, report on attendance, and display and score activity all from within the Pardot marketing automation system.
Opportunities in the Lifecycle Report
Multiple contacts tied to the same opportunity will appear as separate entries in the SQL portion of the report, but when the deal closes, it will only appear as one "win" in the Won Deals end of the funnel.
Which is the most important email campaign metric?
Good Data: is NOT able to report using the following criteria
- Assigned Users
Salesforce - send Pardot email button
Can use Pardot one to one email templates to send tracked emails within Salesforce with the "Send Pardot email" button
What type of email content can be used to send out to opted out prospects?
Operational (non-marketing) content:
- System emails
- Password resets
What happens if you delete a campaign that a prospect is tagged with?
When a prospect is tagged to a campaigned and then you delete the campaign, the prospects is not removed nor the prospect's tag.
Social Posting Connectors
There is no limit to the number of social posting connectors you can have
Completion action - form Use case:
If you have a form on your website that gathers info from a prospect in exchange for your monthly newsletter, you can add a completion action that adds the prospect to your static monthly newsletter list after their form submission
How do you warm up your email address for a new hosting domain?
Sending emails gradually over 2-6 weeks, less than 500 emails/day.
What does Pardot require in a html email?
During a webinar and event automation rule, which of the following steps can have completion actions registered on the prospect record?
Registered & Attended
In which of the following places can a Sales manager user access lead deck?
Syncing opportunities between Pardot & Salesforce question
Pardot syncs only Opps that are associated with contacts in CRM
What of the following features is also required to be Canadian CTRC spam regulation compliant?
Emphasis on having consent to:
- sending communication messages
- sending and installing programs into the recipient's computer
- specific computer requirements
Which of the following should never be a vanity CNAME prefix:
- Role-based: admin.com
Advanced dynamic content cannot be used in email subjects. Variable tags can be used in email subjects.
What happens if a prospect is removed from a drip and later added back?
If you remove a prospect from a drip and later add them back to the list, they will resume the drip where they left off (instead of starting over again).
What do I do if I want to add new emails to a drip campaign?
-You can add new emails to a drip campaign at any time by editing the drip.
- A prospect will only receive emails that you add after their current drip phase. The system will not retroactively send new emails to prospects who are already farther along in the drip.
- if you add an email to the very end than all prospects will receive this email, including those who have completed all drip phases.
Make sure you enable the always display option in the Completion Actions step of the Form Wizard
Otherwise, rapid multiple form submissions from the same prospect will not appear in a prospect's activities or be scored.
Why is my form pre-filled with someone else's information?
This just means that you accidentally clicked on a tracked email link that was intended for someone else (usually from a forwarded email).
The best thing to do is to clear your cookies. This will wipe your browser clean of any Pardot cookies so you can be tracked as yourself again.
Which list types can function as public lists available via the email subscription preferences centre?
Default user roles
- Sales Manager
How does Pardot sync with CRM?
Salesforce Pardot syncs every 10 minutes in batches of 200.
What type of activities will not fire on filtered prospects?
Autoresponders, notifications and email completions
Social Posting Connector
Facebook, Twitter, LinkedIn
What happens if a prospect opts out of list A and is still a member of list B?
When an email send includes both lists, the prospect will still receive the email
What are the segmentation rules in SF
- Add to Salesforce campaign
- Add/remove list
Which user role has connector access?
What field are mandatory/required on a form to register for GoTo Webinar?
- First Name
- Last Name
What happens if a visitor opts out from tracking?
If the visitor either opts in or opts out, the banner will close, and will not appear again unless they delete cookies or visit from a different browser.If a prospect opts out of tracking, everything operates as if their cookies are disabled. Email link clicks and form submissions will still appear in their activity history, but you will not see their page views, form views, etc.
Dynamic Content functionality
With Pardot's advanced dynamic content functionality, you can display certain HTML content on your website or Pardot forms, landing pages, layout templates, and emails based on a prospect's score, grade, or field value for default fields or custom fields
Drip Program: if one email template is in 2 lists
Only one email is sent!
Can I track Google Adwords conversions on a third party site?
Pardot role abilities for users
Users in Pardot have a "prospect view only" role ability and do not have a "sent email view only" role ability.
Users in Pardot are able to see the prospects but not the emails sent to them.
Conversion Point: How is a visitor converted to a prospect?
- Landing page
- Form submitted
Pardot default links
- Email preference page
- Unsubscribe link
What is the primary use of a segmentation rule?
Pulls out a one time list based on specified criteria - build static lists based on specific timestamp.
Use Case: open Opps list created on the last Quarter.
What does a red person next to a prospect indicate?
When would you use a short bit.ly url?
- Multivariate tests
- Landing pages
- Custom redirect links
- Social posting
- Banners on the website
What happens if a filtered (excluded) prospect registers for a WebEx webinar via a WebEx integrated form rather than a Pardot form?
Incomplete record fields. Pardot will sync only the following fields:
- First name
- Last Name
- Job title
- Phone number
Pardot Social Media connector
Troubleshooting: why might a sync queue be static?
- Workflows and triggers active
- Recent imports
- Mass updates
- Unverified connector
What type of content should you avoid and use instead in a content marketing programme?
- Avoid Flash
- Use dynamic content
Complicated question about lists
Don't buy lists
Who gets what email reports by default?
1. Admin, Marketing & Sales Manager
- Daily ALL&MY Prospects activities emails
- Starred Prospects
- Visitors activity
- Assigned Users notifications
2. Sales Users:
- My prospects activities
- Starred Prospects
- Site search activity
What address should the vanity CNAME point to?
What is an active visitor?
Someone who has visited 2 or more pages on your website regardless to wether he has been identified or not
If a landing page is using a form handler, with the iframe pulling a form from a different website, how will you know if form submissions are not synced?
You can check it on the Prospect activities
How can prospects be added to a drip?
Prospects can be continually added to a drip program, regardless of what step the other prospects have reached.
Every time a new prospect is added to the drip program's recipient list, they will start at the beginning of the drip.
Editing emails in drip programs
Editing an email (as opposed to adding a new email) that is at the end of your drip program will not send this email to prospects who have already completed this drip phase.
Why aren't all fields showing when I view my form?
This is because Pardot's progressive profiling naturally hides form fields that prospects have already completed before. Only email address will always show
When using third party tools such as Google Analytics goal tracking
1. Display Thank You Content After Form Submission
2. Automation Rules Based on Form Views
3. Can be Displayed in Pardot Landing Page
4. Provide Form View/Error Data
5. Invisible Bot Protection, reCAPTCHA
6. Progressive Profiling
7. Prevents Data Duplication in CRM
The Pardot + SFDC integration allows you to do several things:
1. View all prospect activities within the lead or contact record
2. Sort contacts in salesforce.com by Pardot score and grade
3. Deduplicate lead and contact records
4. Sync opportunities and accounts with Pardot
What's the difference between manual and importing prospect scoring?
Importing score ADDS to score whereas Manual input OVERRIDES score to a set score.
Which report can be filtered by geography?
Daily visitor activity report
Will completion actions execute for hosted image files?
Salesforce activities constitute?
Prospect email activities
Question about Salesforce state value syncing with Pardot
If the state values coming from Pardot doesn't match Salesforce's Integration value exactly, you'll get a sync error in Pardot
A client has generated DNS keys from their hosting provider, but has 2 individual keys - what is the fix?
There can only be one v=spf1 record for a given domain
The 2 keys would need to be combined from....to.....
Pardot's Advanced Email Analytics Package
Expands on the built-in email marketing functionality. It adds
- Spam analysis of email content
- Subject line preview, and email
- Rendering previews to see how your emails look across a variety of clients and browsers.
- Engagement Reporting, how your recipients read your emails
- Email Client Reporting, and what devices or browsers they use to view them.
SF Completion action definitions:
- Assign to queue
- Add to Salesforce campaign
- Assign prospect via Salesforce active assignment rule
- Create Salesforce task
Default scoring: Email open
Security Limits allow you to limit the following
- Max number of emails the person can send
- Max number of prospects the person can export
- Max number of records someone can import
Why shouldn't automation be run in real time?
Automation in Salesforce or Pardot is updating prospects, faster than Pardot can sync. You need to move to rules to daily batches and not run them in real time
Which information cannot be displayed as a graph (line or bar) of the dashboard?
How do you track email usage?
Admin --> Overview --> Adjust Date Range (export to a CSV file based on desired time range)
THIS SET IS OFTEN IN FOLDERS WITH...
Salesforce Certified Pardot Consultant Exam Practi…
Pardot Cloud Consultant Certification
Pardot Consultant Exam - Administration
Pardot Certification - Automation Rules
YOU MIGHT ALSO LIKE...
Salesforce Certified Pardot Consultant Exam Practi…
SF BD#5 (50 Questions)
Salesforce Admin 201 practice review
OTHER SETS BY THIS CREATOR
DEV-401 Review Questions