Create an account
The group of logical, related, and sequential activities and transactions in which businesses engage are often
collectively referred to as business ____.
Some researchers define a fourth category of electronic commerce called ____, which includes individuals who buy and sell items among themselves.
A(n) ____ is an independent firm that offers connection and transaction-forwarding services to buyers and
sellers engaged in EDI.
PEW Internet & American Life Project
The ____ began conducting several long-term research projects in 2000 to study the growth of the Internet
and its effects on society.
____ is a good example of a company that sells its products to other businesses rather than to consumers.
The first wave of electronic commerce was predominantly a U.S. phenomenon.
Which of the following statements is correct?
A(n) ____ is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.
The combination of store design, layout, and product display knowledge is called ____.
Businesses often calculate ____ numbers before committing to any new technology.
____ are the total of all costs that a buyer and a seller incur as they gather information and negotiate a
One significant component of ____ can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product or service to the buyer.
The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical
structure for creating the supplied product is called ____.
network economic structure
In a ____, companies coordinate their strategies, resources, and skill sets by forming long-term, stable
relationships with other companies and individuals based on shared purposes.
Strategic partnerships occurring between or among companies operating on the Internet are called ____.
____ organizations are particularly well suited to technology industries that are information intensive.
As more people participate in a network, the value of the network to each participant increases. This is known as the ____.
A ____ is a way of organizing the activities that each strategic business unit undertakes to design, produce,
promote, market, deliver, and support the products or services it sells.
Porter uses the term ____ to describe the larger stream of activities into which a particular business unit's
value chain is embedded.
In the mid-1990s, ____ used a SWOT analysis to create a business strategy that helped it become a strong
competitor in its industry value chain.
The combination of telephone lines and the closed switches that connect them to each other is called a _____.
On a packet-switched network, files and e-mail messages are broken down into small pieces, called _____.
When packets leave a network to travel on the Internet, they must be translated into a standard format. _____ usually perform this translation function.
the Internet backbone
Routers and the telecommunications lines connecting them are collectively referred to as _____.
A _____ is a collection of rules for formatting, ordering, and error checking data sent across a network.
_____ determine how the sending device indicates that it has finished sending a message, and how the receiving device indicates that it has received the message.
Network engineers have devised a number of stopgap techniques to stretch the supply of IP addresses. One of the most popular techniques is _____.
network address translation device
A computer called a _____ converts private IP addresses into normal IP addresses when it forwards packets from those computers to the Internet.
_____ specifies the format of a mail message and describes how mail is to be administered on the e-mail server and transmitted on the Internet.
_____ is a set of rules for handling binary files, such as word processing documents, spreadsheets, photos, or sound clips, that are attached to e-mail messages.
A newer e-mail protocol that performs that same basic functions as POP, but includes additional features, is known as _____.
_____ lets users create and manipulate e-mail folders and individual e-mail messages while the messages are still on the e-mail server.
The early versions of _____ let Web page designers create text-based electronic documents with headings, title bar titles, bullets, lines, and ordered lists.
A(n) _____ is an interconnected network, usually one that uses the TCP/IP protocol set, and does not extend beyond the organization that created it.
A(n) _____ is like a separate, covered commuter lane on a highway (the Internet) in which passengers are protected from being seen by the vehicles traveling in the other lanes.
virtual private network.
An extranet that uses public networks and their protocols to send sensitive data to partners, customers, suppliers, and employees using a system called IP tunneling or encapsulation is known as a _____.
color settings on computer monitors vary widely
One problem that the Web presents for clothing retailers of all types is that ____.
____ began as a legal research tool, and it has been available as an online product for years.
____ has its roots in two businesses: the former Bell and Howell, and University Microfilms International.
The ____ of a Web site is its ability to keep visitors at the site and attract repeat visitors.
The New York Times and The Wall Street Journal use the ____ revenue model.
Sabre Travel Network
Travel agents have used networked computers, such as the ____ system, for years.
Stock brokerage firms use a(n) ____ revenue model, which allow them to charge their customers a
commission for each trade executed.
The greatest concerns that most people have when they consider moving their financial transactions to the Web are ____ and reliability.
____ revenue models range from games and entertainment to financial advice and the professional services of accountants, lawyers, and physicians.
Entertainment Software Association
The ____ is an industry group that tracks computer and video game use.
____ have been one of the main forces preventing U.S. professionals from extending their practices on the
Creating an effective ____ can be critical even for the smallest and newest firms operating on the Web.
A key goal for the Web sites of many not-for-profit organizations is ____.
One of the best ways to accommodate a broad range of visitor needs is to build ____ into the Web site's
A seller can create value in a customer relationship by nurturing the customer's trust and developing it into
In the ____ approach, firms prepare advertising and promotional materials about the firm and its products or services.
____ are advertising efforts directed to a known addressee and include mail, telephone calls, and e-mail.
The hard middle
____ refers to markets that are too small to justify a mass media campaign, yet too large to cover using
____ uses product categories as a very strong organizing theme in the design of their Web sites.
A ____ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process.
One group of active Internet users, ____, are intensive users of chat rooms, instant messaging services,
electronic greeting card sites, and Web-based e-mail.
Customers who return to the site one or more times after making their first purchases are called ____.
banner exchange network
A ____ coordinates ad sharing so that other sites run one company's ad while that company's site runs other exchange members' ads.
____ ads generate graphical activity that "floats" over the Web page itself instead of opening in a separate
Some Web pages have banner ads that continue to load and reload as long as the page is open in the visitor's Web browser. Each time the banner ad loads is a(n) ____.
The marketing strategy that includes the practice of sending e-mail messages to people who have requested information on a particular topic or product is part of ____ marketing.
The ____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.
Researchers Jeffrey Rayport and John Sviolka distinguish between commerce in the physical world, and
commerce in the information world, which they term the ____.
____ is the first condition that must be met to create a product or service brand.
According to Ted Leonhardt, a ____ is an emotional shortcut between a company and its customer.
Companies have traditionally used ____ appeals in their advertising and promotion efforts to establish and maintain brands.
Please allow access to your computer’s microphone to use Voice Recording.
Having trouble? Click here for help.
We can’t access your microphone!
Click the icon above to update your browser permissions and try again
Reload the page to try again!Reload
Press Cmd-0 to reset your zoom
Press Ctrl-0 to reset your zoom
It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.
Please upgrade Flash or install Chrome
to use Voice Recording.
For more help, see our troubleshooting page.
Your microphone is muted
For help fixing this issue, see this FAQ.
Star this term
You can study starred terms together