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5 Written questions

5 Matching questions

  1. electronic marketing characteristics
  2. market segmentation
  3. buying methods
  4. reliability and validity
  5. forecasting
  1. a The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
  2. b - Reliability: confidence you will get the same (or at least a similar) result again
    -Validity: confidence that what you are measuring is telling you what you want to know
    True status of the market
    Results free from bias
    -Never achieve 100% confidence on either of these criteria, but always striving for it
  3. c Forecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.
  4. d An accounting method specifically related to mergers and acquisitions. Under the purchase method, the acquiring company and its fair value are listed
  5. e is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets

5 Multiple choice questions

  1. ..., texas uses english rule and not american rule
    if seller fails to deliver marketable title, buyer may seek restitution of downpayment plus interest and reasonable expenses incurred in investigating title
    only get expectation damages if seller acted in bad faith
  2. Questionnaires and interviews that ask people directly about their experiences, attitudes, or opinions.
  3. attitude toward a behavior, attitude toward a product object (class, sub-category, brand, model), attitude toward other objects(company, ad, store, people)
  4. what you buy as a consumer
  5. 1-Call back immediately
    2-Admit mistakes and apologize
    3-Show Compassion
    4-Active Listening
    5-Don't pass on problem to someone else.. take responsibility

5 True/False questions

  1. positioning/ segmentation variablescharacteristics of individuals, groups, or organizations used to divide a market into segments


  2. ethicsThe principles of right and wrong that guide an individual in making decisions.


  3. characteristics of businesslow initial capital investment,some special skill required,high growth and profit potential


  4. types of targeting1. Informal
    2. Venture Capital
    3. Public Equity


  5. consumer problem solvingwhat you buy as a consumer