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5 Written questions

5 Matching questions

  1. market segmentation
  2. global marketing mix
  3. international controls
  4. buyer-seller contracts
  5. sampling
  1. a The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
  2. b Methods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization
  3. c 1) Natural Resources
    2) Cultural
    3) Demography
    4) Economic Development
    5) Technological Development
    6) Political Structure
  4. d ..., texas uses english rule and not american rule
    if seller fails to deliver marketable title, buyer may seek restitution of downpayment plus interest and reasonable expenses incurred in investigating title
    only get expectation damages if seller acted in bad faith
  5. e a promotional program that allows the consumer the opportunity to try a product or service for free

5 Multiple choice questions

  1. characteristics of individuals, groups, or organizations used to divide a market into segments
  2. 1. Informal
    2. Venture Capital
    3. Public Equity
  3. is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets
  4. Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
  5. business must come up with ideas to satisfy customers' needs and wants in order to make a profit

5 True/False questions

  1. marketing research processA five-step application of the scientific method that includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data, (4) interpreting the data, and (5) solving the problem.


  2. types of targetingdemographic, psychographic, behavioral, geographic


  3. buying methodsThe principles of right and wrong that guide an individual in making decisions.


  4. consumer customer transactionswhat you buy as a consumer


  5. surveysThe principles of right and wrong that guide an individual in making decisions.