5 Written questions
5 Matching questions
- web advertising
- types of targeting
- global marketing mix
- market segmentation
- positioning/ segmentation variables
- a positioning:1. identifies the differential advantages in each segment
2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
Segmentation: 1. determining who the actual and potential customers are
2. identifying segments
3. analyzing the intensity of competitors in the market
4. selecting the attractive customer segments.
- b 1) Natural Resources
4) Economic Development
5) Technological Development
6) Political Structure
- c demographic, psychographic, behavioral, geographic
- d Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
- e The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
5 Multiple choice questions
- a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market
- 1-Call back immediately
2-Admit mistakes and apologize
5-Don't pass on problem to someone else.. take responsibility
- low initial capital investment,some special skill required,high growth and profit potential
- is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets
- - Reliability: confidence you will get the same (or at least a similar) result again
-Validity: confidence that what you are measuring is telling you what you want to know
True status of the market
Results free from bias
-Never achieve 100% confidence on either of these criteria, but always striving for it
5 True/False questions
forecasting → Forecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.
sampling → Questionnaires and interviews that ask people directly about their experiences, attitudes, or opinions.
consumer customer transactions → what you buy as a consumer
consumer buying decision process → A five-step application of the scientific method that includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data, (4) interpreting the data, and (5) solving the problem.
buying methods → The principles of right and wrong that guide an individual in making decisions.