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5 Written questions

5 Matching questions

  1. ethics
  2. segmentation variables
  3. types of competitors
  4. electronic marketing characteristics
  5. sampling
  1. a Brand, Generic, Product, Total Budget
  2. b The principles of right and wrong that guide an individual in making decisions.
  3. c characteristics of individuals, groups, or organizations used to divide a market into segments
  4. d a promotional program that allows the consumer the opportunity to try a product or service for free
  5. e is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets

5 Multiple choice questions

  1. positioning:1. identifies the differential advantages in each segment
    2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
    Segmentation: 1. determining who the actual and potential customers are
    2. identifying segments
    3. analyzing the intensity of competitors in the market
    4. selecting the attractive customer segments.
  2. a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market
  3. 1. Informal
    2. Venture Capital
    3. Public Equity
  4. for small products such as salt, milk, etc. consumers recognize a problem, make a decision, and spend little effort seeking external info and evaluating alternatives. process is a habit and is typically low-involvement decision making.
  5. - Reliability: confidence you will get the same (or at least a similar) result again
    repeatable
    -Validity: confidence that what you are measuring is telling you what you want to know
    True status of the market
    Results free from bias
    -Never achieve 100% confidence on either of these criteria, but always striving for it

5 True/False questions

  1. web advertisinga promotional program that allows the consumer the opportunity to try a product or service for free

          

  2. segment characteristicsCommercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets

          

  3. promotional focusa unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market

          

  4. buyer-seller contracts..., texas uses english rule and not american rule
    if seller fails to deliver marketable title, buyer may seek restitution of downpayment plus interest and reasonable expenses incurred in investigating title
    only get expectation damages if seller acted in bad faith

          

  5. market segmentationa unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market

          

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