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5 Written questions

5 Matching questions

  1. segment characteristics
  2. ethics
  3. international controls
  4. marketing research process
  5. sampling
  1. a Methods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization
  2. b A five-step application of the scientific method that includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data, (4) interpreting the data, and (5) solving the problem.
  3. c a promotional program that allows the consumer the opportunity to try a product or service for free
  4. d Commercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets
  5. e The principles of right and wrong that guide an individual in making decisions.

5 Multiple choice questions

  1. 1-Call back immediately
    2-Admit mistakes and apologize
    3-Show Compassion
    4-Active Listening
    5-Don't pass on problem to someone else.. take responsibility
  2. for small products such as salt, milk, etc. consumers recognize a problem, make a decision, and spend little effort seeking external info and evaluating alternatives. process is a habit and is typically low-involvement decision making.
  3. ..., texas uses english rule and not american rule
    if seller fails to deliver marketable title, buyer may seek restitution of downpayment plus interest and reasonable expenses incurred in investigating title
    only get expectation damages if seller acted in bad faith
  4. One focus of self-regulation whereby the person is concerned with advancement, growth, and accomplishments
  5. 1) Natural Resources
    2) Cultural
    3) Demography
    4) Economic Development
    5) Technological Development
    6) Political Structure

5 True/False questions

  1. marketing mixa unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market

          

  2. forecastingForecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.

          

  3. types of markets1. Informal
    2. Venture Capital
    3. Public Equity

          

  4. international agreementsMethods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization

          

  5. consumer buying decision processA five-step application of the scientific method that includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data, (4) interpreting the data, and (5) solving the problem.