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5 Written questions

5 Matching questions

  1. web advertising
  2. types of targeting
  3. global marketing mix
  4. market segmentation
  5. positioning/ segmentation variables
  1. a positioning:1. identifies the differential advantages in each segment
    2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
    Segmentation: 1. determining who the actual and potential customers are
    2. identifying segments
    3. analyzing the intensity of competitors in the market
    4. selecting the attractive customer segments.
  2. b 1) Natural Resources
    2) Cultural
    3) Demography
    4) Economic Development
    5) Technological Development
    6) Political Structure
  3. c demographic, psychographic, behavioral, geographic
  4. d Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
  5. e The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups

5 Multiple choice questions

  1. a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market
  2. 1-Call back immediately
    2-Admit mistakes and apologize
    3-Show Compassion
    4-Active Listening
    5-Don't pass on problem to someone else.. take responsibility
  3. low initial capital investment,some special skill required,high growth and profit potential
  4. is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets
  5. - Reliability: confidence you will get the same (or at least a similar) result again
    -Validity: confidence that what you are measuring is telling you what you want to know
    True status of the market
    Results free from bias
    -Never achieve 100% confidence on either of these criteria, but always striving for it

5 True/False questions

  1. forecastingForecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.


  2. samplingQuestionnaires and interviews that ask people directly about their experiences, attitudes, or opinions.


  3. consumer customer transactionswhat you buy as a consumer


  4. consumer buying decision processA five-step application of the scientific method that includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data, (4) interpreting the data, and (5) solving the problem.


  5. buying methodsThe principles of right and wrong that guide an individual in making decisions.