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5 Written questions

5 Matching questions

  1. electronic marketing characteristics
  2. types of competitors
  3. web advertising
  4. marketing mix
  5. consumer customer transactions
  1. a a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market
  2. b Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
  3. c is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets
  4. d what you buy as a consumer
  5. e Brand, Generic, Product, Total Budget

5 Multiple choice questions

  1. 1) Natural Resources
    2) Cultural
    3) Demography
    4) Economic Development
    5) Technological Development
    6) Political Structure
  2. positioning:1. identifies the differential advantages in each segment
    2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
    Segmentation: 1. determining who the actual and potential customers are
    2. identifying segments
    3. analyzing the intensity of competitors in the market
    4. selecting the attractive customer segments.
  3. ..., texas uses english rule and not american rule
    if seller fails to deliver marketable title, buyer may seek restitution of downpayment plus interest and reasonable expenses incurred in investigating title
    only get expectation damages if seller acted in bad faith
  4. business must come up with ideas to satisfy customers' needs and wants in order to make a profit
  5. - Reliability: confidence you will get the same (or at least a similar) result again
    -Validity: confidence that what you are measuring is telling you what you want to know
    True status of the market
    Results free from bias
    -Never achieve 100% confidence on either of these criteria, but always striving for it

5 True/False questions

  1. consumer buying decision processA five-step application of the scientific method that includes (1) defining the problem, (2) analyzing the situation, (3) getting problem-specific data, (4) interpreting the data, and (5) solving the problem.


  2. consumer problem solvingwhat you buy as a consumer


  3. types of marketsattitude toward a behavior, attitude toward a product object (class, sub-category, brand, model), attitude toward other objects(company, ad, store, people)


  4. ethicsThe principles of right and wrong that guide an individual in making decisions.


  5. types of concepts1. Informal
    2. Venture Capital
    3. Public Equity