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5 Written questions

5 Matching questions

  1. market segmentation
  2. surveys
  3. marketing concept
  4. marketing mix
  5. international agreements
  1. a The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
  2. b A treaty is an agreement in written form between nation-states (or international agencies, such as the United Nations, that have been given treaty-making capacity by the states that created them) that is intended to establish a relationship governed by International Law.
  3. c a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market
  4. d Questionnaires and interviews that ask people directly about their experiences, attitudes, or opinions.
  5. e business must come up with ideas to satisfy customers' needs and wants in order to make a profit

5 Multiple choice questions

  1. a promotional program that allows the consumer the opportunity to try a product or service for free
  2. 1. Informal
    2. Venture Capital
    3. Public Equity
  3. A five-stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation
  4. ..., texas uses english rule and not american rule
    if seller fails to deliver marketable title, buyer may seek restitution of downpayment plus interest and reasonable expenses incurred in investigating title
    only get expectation damages if seller acted in bad faith
  5. Brand, Generic, Product, Total Budget

5 True/False questions

  1. global marketing mixa unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market

          

  2. buying methodsAn accounting method specifically related to mergers and acquisitions. Under the purchase method, the acquiring company and its fair value are listed

          

  3. consumer customer transactionswhat you buy as a consumer

          

  4. marketing research processdata collected and analyzed to address a specific marketing situation facing an organization

          

  5. data basesThe principles of right and wrong that guide an individual in making decisions.