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5 Written questions

5 Matching questions

  1. reliability and validity
  2. segment characteristics
  3. buyer-seller contracts
  4. consumer customer transactions
  5. characteristics of business
  1. a ..., texas uses english rule and not american rule
    if seller fails to deliver marketable title, buyer may seek restitution of downpayment plus interest and reasonable expenses incurred in investigating title
    only get expectation damages if seller acted in bad faith
  2. b Commercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets
  3. c - Reliability: confidence you will get the same (or at least a similar) result again
    repeatable
    -Validity: confidence that what you are measuring is telling you what you want to know
    True status of the market
    Results free from bias
    -Never achieve 100% confidence on either of these criteria, but always striving for it
  4. d what you buy as a consumer
  5. e low initial capital investment,some special skill required,high growth and profit potential

5 Multiple choice questions

  1. a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market
  2. A five-stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation
  3. business must come up with ideas to satisfy customers' needs and wants in order to make a profit
  4. Questionnaires and interviews that ask people directly about their experiences, attitudes, or opinions.
  5. 1-Call back immediately
    2-Admit mistakes and apologize
    3-Show Compassion
    4-Active Listening
    5-Don't pass on problem to someone else.. take responsibility

5 True/False questions

  1. segmentation variablescharacteristics of individuals, groups, or organizations used to divide a market into segments

          

  2. electronic marketing characteristicsCommercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets

          

  3. samplingThe principles of right and wrong that guide an individual in making decisions.

          

  4. types of competitorsBrand, Generic, Product, Total Budget

          

  5. international controlsA treaty is an agreement in written form between nation-states (or international agencies, such as the United Nations, that have been given treaty-making capacity by the states that created them) that is intended to establish a relationship governed by International Law.