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5 Written questions

5 Matching questions

  1. positioning/ segmentation variables
  2. consumer customer transactions
  3. international controls
  4. characteristics of business
  5. reliability and validity
  1. a positioning:1. identifies the differential advantages in each segment
    2. decides on a different positioning concept for each of these segments. This process is described at the topic positioning, here different concepts of positioning are given.
    Segmentation: 1. determining who the actual and potential customers are
    2. identifying segments
    3. analyzing the intensity of competitors in the market
    4. selecting the attractive customer segments.
  2. b Methods put in place by a company to ensure the integrity of financial and accounting information, meet operational and profitability targets and transmit management policies throughout the organization
  3. c what you buy as a consumer
  4. d - Reliability: confidence you will get the same (or at least a similar) result again
    -Validity: confidence that what you are measuring is telling you what you want to know
    True status of the market
    Results free from bias
    -Never achieve 100% confidence on either of these criteria, but always striving for it
  5. e low initial capital investment,some special skill required,high growth and profit potential

5 Multiple choice questions

  1. Forecasting involves the prediction of upcoming results based on the evaluation of accessible, relevant data.
  2. A five-stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation
  3. attitude toward a behavior, attitude toward a product object (class, sub-category, brand, model), attitude toward other objects(company, ad, store, people)
  4. One focus of self-regulation whereby the person is concerned with advancement, growth, and accomplishments
  5. A treaty is an agreement in written form between nation-states (or international agencies, such as the United Nations, that have been given treaty-making capacity by the states that created them) that is intended to establish a relationship governed by International Law.

5 True/False questions

  1. segment characteristicscharacteristics of individuals, groups, or organizations used to divide a market into segments


  2. electronic marketing characteristicsCommercial, financial and industrial activity; production and manufacture, exchange and distribution of goods or commodities; management of money and other assets


  3. ethicsQuestionnaires and interviews that ask people directly about their experiences, attitudes, or opinions.


  4. buyer-seller contractsattitude toward a behavior, attitude toward a product object (class, sub-category, brand, model), attitude toward other objects(company, ad, store, people)


  5. samplingThe principles of right and wrong that guide an individual in making decisions.


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