Sports Marketing Chapter 9 Study Guide
Terms in this set (30)
The SWOT analysis helps a business and its employees to organize the factors that influence its success.
This part of the marketing plan involves a lot of communication between all parties.
a written document that provides direction for the marketing activities of a company for a specific period of time
an overview of the marketing plan
a study of the internal and external factors that impact a marketing plan
a method that identifies target markets to make marketing-mix decisions that focus on those target markets
putting the marketing plan into action
the company reviews sales data, market share, brand-name recall, or any other area from the marketing plan objectives
things that occur which could be rewarding to a company
problems that occur due to any environmental factor that negatively impacts a company
assets that a company possesses
anything that creates customer dissatisfaction
This part of the marketing plan involves answering the question: "Did we accomplish our marketing objectives in the specific time frame?
evaluation and control
Marketing plans are usually proprietary.
A marketing plan helps a company monitor its performance.
There are ______ basic sections found in most marketing plans.
The ultimate goal of a marketing strategy is _____.
An objective in a marketing plan should be complicated.
Sports marketing careers utilize skills from many different professions.
All college conferences are governed by the
In order to have a successful career in sports marketing, you should excel in sports.
Being a sports journalist, announcer, or copywriter requires excellent communication skills.
Professional sports franchises and colleges do not use salespeople to sell corporate, individual, and group ticket sales.
Sports agencies may help companies as well as individual athletes.
In all sports marketing sales careers, the goal is to
organizations that specialize in marketing and managing sports events, sports teams, and professional athletes
handle contract negotiations with an athlete, team, and corporate sponsors.
facilities where sporting events take place
organizations that oversee the leagues, teams, and players with regard to rules, ethics, competition, championships, and playoffs.
_____ provide industry information to sports marketing professionals.
Sports trade journals