1. reward- leaders can reward followers by giving them both tangibly and intangibly (special attention, acknowledgement, compliments, personal favors, special titles, money, and material goods. Your boss being tough on you but letting you leave early or giving you free tickets)
2.punishment- leaders can also punish by withholding these same items.
3. legitimate- stems from a role or title acknowledged by the followers. legitimate power only holds if requests are accepted as appropriate by followers. (jennifer was the manager of the broadcast advertising team, thus her leadership legitimate. however, a committee chair does not have the right to tell members how to dress or what kind of car to buy)
4. referent- based on attraction or identification with another person. (charismatic leaders often charm others and make people like them and want to work harder for them. additionally, the more leaders are admired and respected, the more members copy their behavior, and thus the greater their power to influence the group)
5.expert- comes from what others believe a member knows or can accomplish. he or she is perceived as having knowledge or skills vital to the group (jennifer having 20 years of service to the company and being close with advertisers empowers her in her company)