Create an account
Deliberately selects only favorable evidence to lead the audience to the desired conclusion. It's telling only part of the story to "stack the deck" in favor of the product or idea.
Advertisements that imply that "everyone is doing it" or at least "the cool people are doing it".
These ads urge people to "jump on the bandwagon" and join the majority.
The opposite of the association technique.
Uses dislikes or fears to promote a solution.
Claim to fix or prevent problems or fears.
The language of ads is full of intensifiers, including superlatives (greatest, best, lowest prices), comparatives (more, better than, improved), and hyperbole (amazing, incredible, forever)
Ads that show people endorsing the value or quality of a product or idea. This technique works because it seems like the person genuinely likes the product or agrees with the idea.
We may believe a "regular person" more than an expert or celebrity. Often used to sell everyday products because we can see ourselves using the product, too.
The use of so-called "virtue words" such as freedom, patriotism, motherhood, health, beauty, and love. Ads use these words so we blindly accept certain statements without examining the evidence or asking what the concept really means.
Please allow access to your computer’s microphone to use Voice Recording.
Having trouble? Click here for help.
We can’t access your microphone!
Click the icon above to update your browser permissions and try again
Reload the page to try again!Reload
Press Cmd-0 to reset your zoom
Press Ctrl-0 to reset your zoom
It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.
Please upgrade Flash or install Chrome
to use Voice Recording.
For more help, see our troubleshooting page.
Your microphone is muted
For help fixing this issue, see this FAQ.
Star this term
You can study starred terms together