> participants are asked to classify stimuli that they view on a computer screen into one of two categories by pressing one of two computer keys, one with their left hand and one with their right hand. Furthermore, the categories are arranged such that the responses to be answered with the left and right buttons either "fit with" (match) the stereotype or do not "fit with" (mismatch) the stereotype.
> then the participants categorize the photos and answer questions about the stereotypes by pressing either the yes button or the No button using either their left hand or their right hand.
> When the responses are arranged on the screen in a "matching" way, such that the male category and the "strong" category are on the same side of the screen (e.g., on the right side), participants can do the task very quickly and they make few mistakes. It's just easier, because the stereotypes are matched or associated with the pictures in a way that makes sense.
> But when the images are arranged such that the women and the strong categories are on the same side, whereas the men and the weak categories are on the other side, most participants make more errors and respond more slowly.
> The basic assumption is that if two concepts are associated or linked, they will be responded to more quickly if they are classified using the same, rather than different, keys (this happens out of conscious awareness)