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test 5 vocab
Terms in this set (44)
is a written record of sales transaction that includes such information as the date of the transaction, the items purchases, the purchase price, sales tax, and the total amount value.
Removing merchandise from stock and keeping it in a separate storage area until the customer pay for it.
is an agreement permitting a customer to take merchandise (usually clothing) home for further consideration.
Cash on delivery (COD) sale
is a transaction that occurs when a customer pays for merchandise at the time of the delivery.
is a percentage fee placed by the government on the sale of goods and services.
is a partial return of the sales price for merchandise that a customer has kept.
Universal Product Code (UPC)
is a combination bar code and number used to identify a product and manufacturer.
point of sale system
it combines a cash register with a computer, making it possible to capture information about the transaction at the time of the sale, then apply it to different functions.
is the cash drawer of a cash register
Opening cash fund
The manager or other designated person in charge provides a limited amount of money for the cash register.
is a legal contract between the buyer and the supplier.
is an itemized list of goods that includes prices, terms of sales, total, taxes and fees, and amount due.
Terms of Delivery
are part of every agreement in business-to-business sales
Free on Board (FOB)
the price for goods includes delivery at the seller's expense to a specified point and no further.
Communication that informs people about their products and services.
Businesses uses this to convince prospects to select its products or services instead of a competitor's brand.
it creates a favorable image for the business.
Non-personal promotion, it promotes the ideas, goods, or services in media.
A type of advertising that is toward a certain group of prospects and customers, rather than everyone
represents all marketing activities- other than personal selling, advertising and public relations- that are used to stimulate purchasing and sales.
This helps with organizing to influencing a target audience.
An announcement that is given to media outlets.
Public relations uses publicity to their use because it brings newsworthy information to the public.
Strategies and resources to reach the goal.
Promotes a product to large retailers that sell their products or a manufacture.
Directs promotion towards the consumers.
When a customer gets incentives to buy products or services.
Are sales promotion activities designed to get support from manufacturers, wholesalers and retailers.
Are sales strategies that encourage customers and prospects to buy a product or service.
Certificates that entitle customers to cash discounts on goods and services.
Low cost items given to customers at discount or for free.
Incentives are usually high priced products earned and given away through contests, sweepstakes and rebates.
Known as cross-promotion and cross-selling campaigns.
encompasses all of the physical elements that merchandisers use to project an image to the customer.
refers to the visual and artistic aspects of presenting a product to a target group of customers.
encompasses a store's sign or logo, marquee, banner, awnings, windows, and the exterior design, ambiance, and the landscaping.
an architectural canopy that extends over a store's entrance.
ways that stores use floor space to facilitate and promote sales and serve customers
the principal installations in a store.
a consumer sales promotion device.
opposite colors of each other on the color wheel and used to create high contrast.
also known as analogous colors that are next to each other on the color wheel and used to make high contrast
an area in the display that attracts attention first, above all else.
the relationship between and among objects in a display
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