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Test vocab 5
Terms in this set (45)
is a written record of sales transaction that includes such information as the date of the transaction, the items purchase, the purchase prices, sales taxes, and the total amount due.
is an agreement permitting a customer to take merchandise home for further consideration.
Cash on Delivery (COD) sale
is a transaction that occurs when a customer pays for the merchandise at the time of delivery.
is a percentage fee placed by the government on the sale of goods and services
is a partial return of the sale price for merchandise that the customer has kept
Universal Product Code (UPC)
is a combination bar code and number used to identify a product and manufacturer.
Point of Sale System
combines a cash register with a computer, making it possible to capture information about the transaction at the time of the sale, and then apply it to different functions
is the cash drawer of a cash register.
Opening Cash Fund
a limited amount of money for the cash register provided by a manager or other designated person at the begging of each business day
is a legal contract between the buyer and the supplier
is an itemized list of goods that includes prices, terms of sales, total, taxes and fees, and the amount due.
Terms of Delivery
are the final delivery arrangement between the buyer and seller
Free on Board (FOB)
the price for goods includes delivery at the seller's expense to specified point no further
removing merchandise from sock and keeping it in a separate storage area until the customer pays for it
is persuasive communication
a convenience prospects to select its products or services instead of competitor's brands.
: is used to create a favorable image for a business help it to advocate for change or take a stand on trade or community issues
is a form of non-personal promotion
is a type of advertisement directed to a targeted group of prospects and customers rather than to a mass audience
represents all marketing activities other than personal selling's
activities enable an organization to influence a target audience
an announcement that is sent to the appropriate media outlets
one tactic that public relations professional use.
a combination of strategies and a cost-effective allocation of resources.
is used only with the next partner in the distribution channel
directs promotion towards consumers
Promotion that supplements or coordinates advertising
sales promotional activities designed to get support for a product from manufacturers, wholesalers, and retailers
sales strategies that encourage customers and prospects to buy a product or service.
certifications that entitle customers to cash discounts on goods or services.
low-cost items given to consumers at a discount or for free
because they create customer excitement and increase sales
also known as cross-promotion and cross-selling campaigns
encompasses all of the physical elements that merchandisers use to project an image to the customer.
refers to the visual and artistic aspects of presenting a product to a target group of customers.
encompasses a store's sign or logo, marquee, banner, awnings, windows, and the exterior design, ambiance, and the landscaping
an architectural canopy that extends over a store's entrance
ways that stores use floor space to facilitate and promote sales and serve customers
the principal installations in a store
Point-of Purchase Displays
a consumer sales promotion device
a growing role in point-of-sale merchandising that's only four feet high.
opposite colors of each other on the color wheel and used to create high contrast.
also known as analogous colors that are next to each other on the color wheel and used to make high contrast
an area in the display that attracts attention first, above all else.
the relationship between and among objects in a display
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