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Test 5 Vocabulary
Terms in this set (45)
a written record of sales transaction that includes such information as the date of the transaction, the items purchased, the purchase prices, sales tax, and the total amount due. In other words receipt.
removing merchandise from stock and keeping it in a separate storage area until the customer pays for it, also called will-call.
an agreement permitting a customer to take merchandise home for further consideration. If the goods are not returned within an agreed-upon time, the sale is final.
a transaction that occurs when a customer pays for merchandise at the time of delivery.
a percentage fee placed by the government on the sale of goods and services. Rates differ from state to state.
a partial return of the sales price for merchandise that the customer has kept. Usually given when there is a defect on the merchandise, such as a missing button.
Universal Product Code (UPC)
a combination bar code and number used to identify a product and manufacturer.
combines a cash register with a computer, making it possible to capture information about the transaction at the time of the sale, and then apply it to different functions.
the cash drawer of a cash register.
Opening cash fund
the limited amount of money for the cash register provided by the manager or other designated person.
a legal contract between the buyer and the supplier. This lists the quantity, price, and description of the products ordered, along with the terms of payment and delivery.
an itemized list of goods that includes prices, terms of sales, total, taxes and fees, and amount due.
Terms for delivery
the final delivery agreement between the buyer and seller, part of every agreement in business-to-business sales.
FOB (free on board)
FOB destination leaves titles and ownership of the goods with the seller until the goods reaches the destination.
Persuasive communication. Companies rely on promotion to inform people about their products and services.
Businesses use this to convince prospects to select its products or services
used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues. Does not directly sell a product or service, fosters a favorable image for the company, which may help sales efforts.
a form of nonpersonal promotion. Found everywhere, from magazines, newspapers, television, and websites.
a type of advertisement directed to a targeted group of prospects and customers rather than a mass audience. The goal is to generate sales and leads for sales representatives to pursue.
represents all marketing activities other than personal selling, advertising, and public relations, used to stimulate purchasing and sales. The goal is to increase sales, inform potential customers about new products, and create a positive business or corporate image.
activities enable an organization to influence a target audience. Tries to create a favorable image for a company, its products, or its policies. The often goal is to cultivate media relations with reporters who cover a specific industry.
one of the most important media tools, an announcement that is sent to the appropriate media outlets. Announces newsworthy developments about the company's products or services, distribution channels, facilities and operations, partners, revenues and earnings, employees, and events.
one tactic that public relation professionals use. Involves bringing news or newsworthy information about an organization to the public's attention. Known as placement.
a combination of strategies and cost-effective allocation of resources.
type of promotion, used only with the next partner in the distribution channel
directs promotion towards consumers.
sales promotion activities designed to get support from manufacturers, wholesalers, and retailers.
sales strategies that encourage customers and prospects to buy a product or service.
certificates that entitle a customers to cash discounts on goods or services.
low-cost items given to consumers at a discount or for free. Designed to increase sales by building product loyalty, and attracting new customers.
used to promote many products because they create customer excitement and increase sales. Higher-priced products earned and given away through contests, sweepstakes, and rebates.
also known as cross-promotion and cross-selling campaigns. Involves sales promotional arrangements between one or more retailers or manufacturers.
Encompasses all of the physical elements that merchandisers use to project an image to customers.
Refers to the visual and artistic aspects of presenting a product to a target group of customers.
Encompasses a store's sign or logo, marquee, banner, awnings, windows, exterior design, ambiance, and landscaping.
Refers to ways that stores use floor space to facilitate and promote sales and serve customers.
Permanent or movable store furnishings that hold and display, merchandise.
Point-Of-Purchase Displays (POPS)
Consumer sales promotion device.
Are playing a growing role in point-of-sale merchandising.
Shows relationships among the colors.
Found opposite from each other on the color wheel.
Located next to each other on the color wheel and share the same tones.
Triadic Colors Focal Point
An area in the display that attracts attention first about all else.
Involve three colors equally spaces on the color wheel.
promotion that supplements or coordinates advertising
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