economic- refers to forces such as interest rates, inflation, business cycle stages, etc.
political/legal- refers to laws of states, countries, global, etc.
sociocultural- concerned with societal and cultural factors like values, attitudes, trends, traditions, etc.
E-book analogy: publishing industry has been affected, e-book sales skyrocketed, competition intensified
Amazon introduced Kindle first
customers had to adjust, but once they did kindles were on fire
2 years later, barnes and noble introduced Nook, cheaper
Amazon responded by cutting price of cheapest kindle
3 months later, apple introduced ipad, more expensive, but better etc.
TVC Thai Life Insurance 2014 - A man does many good deeds everyday and gains happiness
Colin Powell - "Good leaders are those who can be trusted by their followers", "You'll know you are a good leader when people follow you if only out of curiosity."
Scott Williams - The difference between managing and leading. No one wants to be managed. Good leaders Believe, Encourage, Challenge, and Corrects. Leaders develop followers.
Apple - Think differently, don't follow rules, and have no respect for the status quo.
Steve Jobs - Inspirational quote about living your life like you will die tomorrow, because death makes pride, fear, irrelevant, and leaves only what matters. "In the face of death you have nothing to lose; you are already naked, there is no reason not to follow your heart".
Ellen - 'Cuz Ellen. She defines Common Cement, talks about how she never went to college, and how she had no idea who she was back then. It was not until after a tragic accident that she found herself, set out goals, and started her path. However, she was living with so much shame and guilt, she came out, and although no one wanted to work with her, people were thankful she came out. She did the right thing, was true to herself, and was offered another show.