This is the story about Coach Wooden accepting an offer to become head basketball coach at UCLA in spring 1948, instead of the job he really wanted, at the University of Minnesota... because the Minnesota athletic department didn't call when they said they would—as it turned out, due to a snowstorm and power outage that night in the Twin Cities. But Coach didn't whine, complain or make excuses (part of his Two Sets of Threes, "Dealing With Adversity"), and instead made the best of his circumstances at UCLA...where he won 10 NCAA championships, including seven in a row, and 88 games in a row, on the way to becoming a Hall of Fame coach, teacher...and person. I guess it worked out OK in the long run! Mark Cuban: Wants to make games fun- reach out to customers daily, create a cause bigger than wining, focus on the experience of fans, and have an effective marketing team.
Jerry Buss: All about the fan experience, wanted games to be entertaining, introduced cheerleaders to the NBA, wanted to keep the team in his family, had trust
Donald Sterling: bad example of leadership, had miscommunication throughout the team management, management on different levels, did not care to make the fan experience or team better- did the bare min.
Arte Moreno- wanted whats best for team and to extend fan base by changing the name
The personal and professional qualities that are essential for success in the sports business and sports media worlds today, including the "Keys to Success" and advice from Professor Fellenzer, and suggestions from our guests in class this semester, including Darryl Dunn, Scott Boras, George Raveling, Casey Wasserman, Keyshawn Johnson, Joe Barkett, Cameron Weiss, Ilan Ben-Hanan, Todd Lieman, Pat Haden, Ben Malcolmson, Jonathan Horowitz and Ned Colletti, plus the inspiring life lessons of the late Hall of Fame basketball coach and John Wooden Former L.A. Dodgers general manager, VP of public relations, baseball writer, USC adjunct professor, GM of the Dodgers' 1988 World Championship team, current sports business/analytics adjunct professor, Caltech
--Begins with strong, committed ownership—with the Dodgers, the O'Malleys (former owners) set a great example by usually being the first to arrive every morning
--Produce a good product; have success on the field
--Create the proper image
--Cater to your key customers: season-ticket holders and the general public
--Establish credibility with the fans and media
--Don't overreact to events or the media
--Always ask yourself this question: How can we improve our product?
--Delegate responsibility to your management team, and then let them manage; there should be good communication among management
--Always treat your employees well; examples: 401K program, job security, promotions from within, good working conditions, show appreciation for a job well done (example: ice cream served to employees at Dodger Stadium on those days when the team was in first place)