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POLS 1100 Quiz 11
Terms in this set (25)
The first "modern" presidential campaign was seen in the decade of the 1820s when a candidate campaigned for four years with campaign headquarters in each state, but in the 21st century WHO is the person that develops an overall media strategy for the candidate is known as WHOM?
Campaign ads which focus attention upon a rival's background and views, once thought to be contrary or adverse to the views of those most likely to vote, are WHAT kind of campaign ads?
WHICH 19th century candidate was elected President (the 16th) after winning his party's very competitive contested nomination -- and today is judged to be America's greatest President?
Political Action Committees (PACs) were not evident in the 18th or 19th centuries but they emerged in the latter decades of the 20th century -- and in the 21st century, PACs that can legally make independent contributions to candidates are known as WHAT?
WHO was the first President to speak on radio, and to use that medium effectively as part of his campaign process to rally support for his "progressive" presidential agenda?
In the 21st century, political strategists who are concerned with winning the White House or a seat in Congress or a state's office of Governor is most concerned with WHAT?
General election campaign
George Washington established the precedent of a winning candidate serving two full terms for President, however in historic contrast, WHO was the action-oriented candidate for President who changed the campaign process dramatically in several ways?
In the campaign process, WHICH early media strategy is intended to effectively protect a candidate by insulating him/her from campaign criticism and charges that might harm the overall campaign?
WHICH candidate for President would be the first to use television effectively by asking voters in cartoon-like TV ads to support his candidacy -- and persuading those who saw and heard him on TV to vote for him?
Today in the 21st century, WHICH sophisticated media effort conducted by campaign strategists attempts to compare their candidate's public policy positions with his/her opponent's views on so-called "hot button" or controversial issues?
In the first-ever presidential debates that were broadcast on national television, WHO was perceived by expert observers to have won the debates on TV -- and in turn, moved ahead in public opinion polls, and was soon elected President?
WHICH President, a wealthy incumbent, during a nationally televised debate, received considerable criticism from viewers because he was seen looking at his watch while one of his two opponents was speaking?
George Herbert Walker Bush
In the 21st century, WHO is the person who travels with a candidate and coordinates his or her campaign -- or communicates with the candidate constantly if he or she is actually not physically with the candidate?
During the 2012 national campaigns for President and for Congress, campaign experts observed that 1 out of 14 half-minute campaign ads on radio and television were WHAT?
WHICH President benefited greatly from a campaign ad that appeared on TV only once, however, the resulting mass media reporting of the ad + the fact that many voters believed the ad was factual (implying the President's opponent might use nuclear weapons in a crisis) resulted in helping greatly to elect the President?
WHICH President campaigned actively by using the power and position of the Presidency -- that is, using "the bully pulpit" to communicate both his enthusiasm and his progressive agenda to the American people?
During the presidential campaign of 2008, WHAT was the common public office that both John McCain and Barack Obama held that gave them a common perspective and also a rivalry on public policy issues?
They were both U.S. Senators
In 1788 George Washington self-funded his campaign for President and in 1860 Abraham Lincoln spent less than $1,000 of his own money on his presidential campaign, but in the 20th century WHICH Act of Congress was actually the first major attempt to regulate campaign contributions to candidates?
1974 Federal Election Campaign Act
Historically, WHICH Act of Congress regulates campaign contributions from individuals and political parties + members of Congress and personal savings and Political Action Committees (PACs)?
2003 Bipartisan Campaign Reform Act
WHICH U.S. Supreme Court case, in a highly divided 5-3 decision, concluded that "money is speech and speech is money" -- and that candidates have a legal right to spend as much of their own money as they wish on their own campaigns?
Buckley v. Valeo (1976)
WHICH U.S. Supreme Court Decision (5-4) ruled unconstitutional the prohibition imposed by the Bipartisan Campaign Reform Act on campaign communications made by corporations and unions?
Citizens United v. FEC (2010)
In 2015 Republican party candidate Donald Trump is a billionaire candidate for President (worth an estimated $4-$10 billion), and WHAT does the United States Constitution hold about wealthy businessmen with no previous government experience who seek the office of the President?
In 2008, WHO was the first woman -- serving her first term as a governor of a western state -- to be selected by the Republican party nominee for President as his vice presidential running mate?
In the 2012 campaign for President, both Democratic incumbent Barack Obama and Republican party challenger Mitt Romney made WHAT strategic campaign finance decision -- a spending decision that helps to explain why unprecedented dollars were spent during the 2012 campaign?
They both chose not to accept public funding in favor of raising unrestricted amounts of private donations
Historically, political campaigns sought the editorial positions of newspapers and endorsements of influential opinion leaders, but in the 21st century, the campaign process is being impacted immeasurably by WHAT new strategy?
THIS SET IS OFTEN IN FOLDERS WITH...
27 Amendments (Due Friday, 5/7/2019)
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POLS 1100 Quizes 5 and 6
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