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a major corporation that includes a number of smaller companies in unrelated industries (Coca Cola)
a company that offers similar products or services in many locations (Subway, McDonald's)
businesses tried to match employee attitudes to create a suitable work environment, LOSS OF INDIVIDUALITY
The Baby Boom
a population explosion, the birthrate in the US soared during 1946 to 1964
reunion of families after war
Dr. Spock wrote book of baby and child care(pediatrician)
(buying goods meant success)
chemical industry, electronics, polyester, Teflon, household appliances, rec equipment
PRODUCTS BECAME OBSOLETE QUICKLY
Radio and movies
Forecast of weather was told over this
more theaters - scifi became very popular
cinematic scope (3D)
Rock and Roll
electronic instruments, inspired by rhythm and blues, expression of rebellion
Elvis - King of this genre
African American Culture
more integration in real life than on TV
African American stations set up
Heavily based around Radio
Whites moved to suburbs because the rural areas were poor and cities were small
suburbanization - to buy a house
Native Americans (termination policy)
Under the Eisenhower Administration, left them on their own
policy was a terrible failure
National Security Act
Army, Navy, Air Force under jurisdiction of Department of Defense
The Leisure Class
modern machines gave them more time - work vacations, labor saving devices, sports, reading, clubs
a Mexican laborer who worked in the United States on farms and railroads in order to ease labor shortages during World War II
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