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a major corporation that includes a number of smaller companies in unrelated industries (Coca Cola)


a company that offers similar products or services in many locations (Subway, McDonald's)

Social conformity

businesses tried to match employee attitudes to create a suitable work environment, LOSS OF INDIVIDUALITY

The Baby Boom

a population explosion, the birthrate in the US soared during 1946 to 1964
reunion of families after war
economic prosperity
Dr. Spock wrote book of baby and child care(pediatrician)

Dr. Jonas Salk

developed a vaccine against the crippling disease poliomyelitis

Women's changing roles

women stopped working - housewives


owning a ca becomes a necessity, families owned a car

Installment Buying

buying a product and paying in small amounts per month


(buying goods meant success)
chemical industry, electronics, polyester, Teflon, household appliances, rec equipment


these were found everywhere - billboards, tv, radio


idealized white Americans

Radio and movies

Forecast of weather was told over this
more theaters - scifi became very popular
cinematic scope (3D)

The Beatniks

nonconformist lives - art and poetry
cared little about material goods (Jack Kerouac)

Rock and Roll

electronic instruments, inspired by rhythm and blues, expression of rebellion
Elvis - King of this genre

African American Culture

more integration in real life than on TV
African American stations set up
Heavily based around Radio
Segregated lives

White Flight

Whites moved to suburbs because the rural areas were poor and cities were small
suburbanization - to buy a house

Urban Renewal and the Inner City Problems

poverty, homes were not available

Mexican Americans

Heavily discriminated against - mostly in the Southwest

Native Americans (termination policy)

Under the Eisenhower Administration, left them on their own
policy was a terrible failure

Servicemen's readjustment Act (GI Bill)

paid for college
gave loans for homes or business

National Security Act

Reorganized Military
Army, Navy, Air Force under jurisdiction of Department of Defense


Covert Foreign Affairs

The Leisure Class

modern machines gave them more time - work vacations, labor saving devices, sports, reading, clubs

The Interstate Highway

nationwide network of roads (work errands)

Federal Communications Committee

Government agency regulates communications

American Dream

moving to a house, getting married, two kids


a Mexican laborer who worked in the United States on farms and railroads in order to ease labor shortages during World War II

Felix Longoria

Mexican American, World War 2 veteran (hero). Buried in Arlington National Cemetery. After refusal to be buried by his home town because of his race.

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