Final Exam practice questions
Terms in this set (25)
Best Buy has become the nation's largest specialty retailer by focusing on the customer's needs and wants. This philosophy is at the heart of ___________
The elements of the basic marketing mix are...
Product, price, place, promotion
One of the fastest growing tween markets is:
The four marketing management orientations are:
One reason why customer complaints are important is that they can:
bring to light unknown brand flaws
GM buys engines for use in its vehicles from BorgWarner, which in turn buys many of the vehicles it needs from GM. This is an example of;
Effective sales management begins with:
determining sales goals
Carlos Hernandez owns a company in Miami that purchases products from US manufacturers for export to several countries in Central and South America. Carlos is a:
buyer for export
What are some examples of social networking sites?
Facebook, blogs, Twitter, YouTube, Instagram, etc.
What are some terms used in the Boston Consulting Group's portfolio matrix?
The growers of Vidalia onions have determined that their chief priority for choosing a transportation mode within the US is transit time. In light of these considerations, Vidalia onion growers should use the _______ to ship their onions.
motor carriers (trucks)
The AIDA (Attention, Interest, Desire, Action) concept:
does not explain how promos influence purchase decisions
One difference between apps and widgets is that:
widgets are often cheaper to develop than apps
Which type of research is also called pure research and attempts to expand the frontiers of knowledge but is not aimed at a specific pragmatic problem?
The Ritz Carlton hotel chain is renowned for its service individual treatment of its customers. All service staff and employees have notepads and are taught to record every little piece of info they learn about a customer. The Ritz-Carlton is basing its CRM on which of the following trade?
Mai Lin is checking out at the grocery store when she notices the candy display right next to the registers......
In the portfolio matrix, a business unit that has low growth potential and a small market share is called a:
Ads for M&M candy that prominently feature the M&M candies in real-life situation are using a __________ cycle:
animated product symbol
Why do companies with new brands a small market share tend to spend more for advertising?
To achieve a certain minimal level of exposure
Gifts in Kind International is a nonprofit org that gathers new and used merchandise and distributes it to charities nationwide. Traditional promo tools may be inadequate to motivate its target markets because of:
the absence of consumer involvement
REI Outdoor Retailer considers new store locations, it examines order data to find places with high :
When IKEA first entered the Japanese market, it failed:
Location-based social networking sites..
combine the fun of social networking with the utility of location based GPS
The ______ adopt a product because most of their friends have already done so and their adoption is usually the result of pressure to conform because they rely on group norms:
Which if the following is the BEST example of an internal stimulus that would create need recognition?
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OTHER SETS BY THIS CREATOR
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Ch. 1- Introduction to Law
Ch. 2: The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
Ch. 1: Strategic Management & Strategic Competitiveness
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