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PR Writing Final
Terms in this set (40)
most commonly used brochures have how many panels
1st and most important step in designing a brochure
Identifying a purpose and a goal for the document
3 stages that person goes through when designing a brochure
manuscript, design and comprehensive layout
Brochures are designed with specific elements in mind for each panel. Which panel is called the "wild card"?
Raw video footage is also called ______.
PSAs are called public service ads when run on radio or television.
Copy added to the end of the PSA that gives local information related to the PSA is called a:
The beginning of any speech must grab the attention of the audience within the first:
What is NOT a typical length of a radio PSA?
Citations and footnotes should not be used in an op-ed.
You should always try to send an op-ed to as many publications/news mediums at a time as possible.
An op-ed article should be no more than ______ words.
What is usually the lengthiest part of a speech?
The three main types of PSAs are __________.
Print, radio, TV
Which part of the speech provides an action that the audience can take such as volunteering?
Which panel in a brochure is most often used as a self-mailer?
Federal law required all corporations whose stock is publicly traded to report revenues and profits or losses each ________ in an income statement.
There are four methods used to produce a printed piece. Which one uses lithography to create a soft, smooth color transition and is also the least expensive option?
Which of the following words is not written correctly according to AP Style?
Sound bites in a video news release should not exceed ________.
Video news releases are generally longer versions of electronic press kits.
The _______ provides the background information on the news that is being seen in the VNR or EPK and how it relates to the sponsoring organization's key message.
A standard slate that gives the news station permission to use footage supplied on the VNR or EPK is called a _________.
RGB color palette has fewer color options than CMYK does.
What is NOT in the color model for ink-printed products?
Not cyan, magenta, yellow, black
The _______ is the most important element in a direct mail piece.
A successful tactic often used with the offer is the inclusion of a _______ in the package to entice the audience.
In general, simple print direct mail packages incorporate five printed elements. One of those elements emphasizes the offer and benefits which is the:
According to AP Style you do NOT capitalize chardonnay and shiraz.
Which of the following words is "a variety of endive with a mild flavor"?
There are several factors to consider when printing a brochure. __________ occurs when the cover stock is coated on only one side and causes the paper to buckle as a result of excess moisture.
The outer envelope in a direct mail piece is also known as a ______.
__________ is the bottom line and the benchmark for companies' performance over time.
___________ are usually a series of news media interviews with a spokesperson in a studio or a remote location who talks for journalists during a period of two to four hours.
satellite media tours
According to the book when an organization has to deal with a crisis, a traditional media tour is the most appropriate way to go.
The ______ inside a trade publication is often used to create a specialized media list.
The offer or suggest a story to a journalist is also called a ______.
When reporting corporate earnings reports and calculating the percentage change in profits you use the earnings-per-share numbers.
Media lists and media directions are very different.
Words that dangle after text blocks are called:
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