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Electronic Media Final

Terms in this set (13)

The first home television game
Pong
In 1975 Atari began successfully marketing a home version of Pong through and exclusive deal with
Sears
Digital games evolved from their simplest forms in the arcade into the following formats
television, internet, handheld devices, and computers
Best example of enduring games
Super Mario Brothers
Microsoft's first foray into video games
Xbox
In 2005, EA sports signed $150 million licensing deal with which celebrity from the world of football
John Madden
Angry Birds is an example of what kind of game?
Strategy
Movie inspired by video games
Tron
Integrated advertisements as billboards, logos, or storefronts inside a game
In-game advertisements
What percent of US gamers are addicted?
8.5
Prompted the first public outcry over violence of electronic gaming
Death Race
describes how interactive game experiences are being embedded to bring competition and rewards to everyday activities
gamification
The Ad Council produces public service announcements at no cost to the client
True
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