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all transactions in which the buyer intends to consume the product through personal, family, or household use. Types of retailers, their characteristics, marketing strategies, etc:
large retail organizations characterized by wide product mixes and employing at least 25 people.
self-service, general merchandise outlets that regularly offer brand name and private brand products at low prices.
a small self-service store which is open long hours and carries a narrow assortment of products, usually convenience items such as soft drinks and other beverages, snacks, newspapers, tobacco, and gasoline, as well as services such as automatic teller machines.
large, self-service stores which carry a complete line of food products as well as some nonfood products.
giant retail outlets which carry food and nonfood products ordinarily found in supermarkets, but also routinely purchased consumer products.
large-scale, members-only selling operations combining cash-and-carry wholesaling and discount retailing. They are popular and are a rapidly expanding form of mass merchandising.
retail facilities in large, low-cost buildings with warehouse materials-handling technology, vertical merchandise displays, large on-premises inventories and minimal services.
carry a narrow product mix with deep product lines; they do not sell specialty items unless they complement the overall product mix.
Traditional Specialty Retailers
stores that carry a narrow product mix with deep product lines. They are sometimes called "limited-line retailers."
a very large specialty store concentrating on a major product category and competing on the basis of low prices and product availability.
stores that buy manufacturers' seconds, overruns, returns, and off-season production runs at below-wholesale prices for resale to consumers at deep discounts.
Community shopping centers
include one or two department stores and some specialty and convenience stores
Regional Shopping centers
usually have the largest department stores, extensive product mixes, and deep product lines.
the largest of regional shopping centers and have the widest and deepest product mixes and attract customers from many miles away. They often have special attractions such as skating rinks, amusement centers, or upscale restaurants.
typically an open-air shopping center which features upscale specialty, dining, and entertainment stores, usually owned by national chains.
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