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beliefs, values, attitudes, material objects, and social heritage shared by a particular people


standards by which members of a culture distinguish the desirable from the undesirable, good from bad, etc.


the primary agent of cultural transmission


institutionally, the primary agent of cultural transmission

robin williams' 10 values

equal opportunity, achievement and success, activity and work, material comfort, practicality and efficiency, progress, science, democracy and free enterprise, freedom, racism and group superiority


rules that guide a spectrum of behaviors and/or any particular society

prescriptive norms

things we should do

proscriptive norms

things we should not do


norms that have great moral significance


an example of a more


often a synonym for a proscriptive more


external punishments and rewards from others to promote conformity


internal painful acknowledgment of the negative judgment of others (guilt/discomfort we feel when others judge/correct us)

real and ideal culture

what goes along with the saying "do as I say, not as I do"

culture of victimization

no one accepts responsibility


recognition of past and present cultural diversity in American society coupled with efforts to promote the equality of all cultural traditions

cultural diversity

the blend of cultural traditions in any given area


cultural patterns that distinguish some segment of the population (there's a variation)

counter culture

cultural patterns that strongly oppose popular culture

cultural lag

time required or resistance of social institutions to change to innovation

cultural relativity

opposite of ethnocentrism, judging a culture by its own standards

melting pot (amalgamation)

A + B + C = D


A + B + C = A + B + C


A + B + C = A

cultural poverty

argues that disorganization and pathology of lower class culture is self-perpetuating through cultural transmission


clothing, gestures, icons, or anything carrying recognition to a particular culture

material objects

tangible human creations (weapons, for example)

non-material objects

intangible human creations (religion, politics, etc.)

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