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Social Psycholody SDSU

foot in the door phenomena

tendency for people who have first agreed to a small request to comply later with a larger request

low-ball technique

get person to agree to one thing, and then when another variable is added they are more likely to comply

"thats not all" technique

same total cost, but they package it differently to make it seem like you're getting a deal, people more likely to comply

"pique" technique

coming up with a non-traditional approach to make the target comply; bum asks for $1.17

Mindlessness (compliance technique)

We brush off reasons as long as they give one and comply to small everyday happenings 'mindlessly'

Relatedness (compliance technique)

people are more likely to comply to your request if you can relate or show alikeness (both sdsu students)


Change in behavior or belief as the result of real or imagined group pressure


publicly acting in accord when privately disagreeing
ex-getting dressed up cause everyone else is


acting in accord with direct order/command


When we genuinely believe and act in accordance with social pressure


Sherif studied Norm Formation and found people will do things according to how others act, ex: contagious yawning, comedy tracks in sitcoms, & mood linkage

Asch studied

The power of group pressure, would people call out the obvious wrong answer or just comply

Milgram's experiment

tested how far participants would go on electrocuting of the confederate at the experimenters request; ~65% went all the way

Factors that breed Obedience

Victims distance/depersonalization, closeness and legitimacy of authority and group influence

Group size for ideal conformity

3-5 people


its easier to stand up for something if you can find someone else to stand with you


"we feeling" extent to which members of a group are bound together, more cohesive a group, the more power it has over members


Higher-status people have higher impact

Public Response

people conform more when they must respond in front of others rather than writing answers privately

Prior Commitment

People who have made a public opinion stick to it

Normative Influence

conformity based on our desire to be 'liked' or socially accepted, "going along with the crowd"

Informational Influence

conformity based on our desire to be 'right' we accept evidence about reality provided by other people

Role Reversal

pairs of social roles such as boss& employee, mother& daughter etc, each restates where the opposite is coming from in attempt to better understand each other.


when a person feels their freedom is threatened, they REACT upon the threat to restore freedom. ex-kids defy parents wishes to do what they want

Asserting Uniqueness

We act in ways that preserve our sense of individuality

In a study by Snyder (1980), students who were told that their personal attitudes were nearly identical to those of 10,000 other students _______ when they participated in a conformity experiment.

asserted their individuality by being nonconformist

The high rate of underage drinking may be related to

psychological reactance

Conformity that involves publicly acting in accord with an implied or explicit request, while privately disagreeing, is called


Conformity that involves both acting and believing in accord with social pressure is called


While control participants were correct about line-length judgments more than 99 percent of the time in Asch's conformity study, his naive participants conformed to the incorrect judgments of others ___ percent of the time


In a variation of the Milgram study, the learner was in the same room as the teacher. Under these conditions

decrease compliance to shock

As an example of the liberating effects of group influence, ___ percent of the participants in a variation of Milgram's study conformed to the confederate's behavior when the confederates defied the experimenter.


According to conformity research, a group's social power is deflated when it loses its


Group members who feel attracted to the group are more responsive to its influence. This fact illustrates the impact of _______ on conformity.


Bearman and Brueckner (2001) found that teens who made a public virginity-until-marriage pledge became _______ likely to remain sexually abstinent than similar teens who do not make the pledge.

somewhat more

Conformity that occurs when people accept evidence about reality that is provided by other people is called

Informational Influence

When the influence of the situation is _______, the consequent behavior is more likely to be a result of _______.

weak; individual personalities

In conformity research, Stephens (2007) found _____ people tend to prefer being similar to others, while _____ people strongly prefer to see themselves as unique.

working class;middle class

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