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5 Written questions

5 Matching questions

  1. cost efficiency
  2. circulation
  3. audience objectives
  4. cost per point (CPP)
  5. spillover media
  1. a defines the specific types of people the advertiser wants to reach
  2. b count and verify the number of subscribers
  3. c you find this by dividing the cost by the rating points
  4. d the cost of exposing the message to the target audience rather than to the total circulation
  5. e local media that many consumers in a neighboring country inadvertently receive

5 Multiple choice questions

  1. includes all communications vehicles available to a marketer. radio, tv, magazines, outdoor, online, etc.
  2. total number of different households or people exposed at least once to an ad or campaign during a given time period (usually four weeks).
  3. markets, money, media, mechanics, and methodology
  4. the overall strategy of selecting and scheduling media vehicles to achieve the desired message weight, reach, frequency, and continuity objectives
  5. particular magazines or shows- according to how well they "deliver" or expose the message to the media audience that most closely resembles the desired target consumer

5 True/False questions

  1. creative mixthe product concept, target audience, advertising message, and communications media

          

  2. burstingrunning the same commercial every half hour on the same network during prime time

          

  3. effective reachthe average number of times a person must see or hear a message before it becomes effective

          

  4. brand development index (BDI)indicates the sales potential of a particular brand in a specific market area

          

  5. message weightparticular magazines or shows- according to how well they "deliver" or expose the message to the media audience that most closely resembles the desired target consumer