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5 Written questions

5 Matching questions

  1. markets
  2. continuous schedule
  3. audience objectives
  4. continuity
  5. distribution objectives
  1. a the duration of an advertising message or campaign over a given period of time
  2. b advertising runs steadily and varies little oner the campaign period
  3. c the various targets of a media plan
  4. d defines where, when, and how often advertising should appear
  5. e defines the specific types of people the advertiser wants to reach

5 Multiple choice questions

  1. indicates the sales potential of a particular brand in a specific market area
  2. total effect is greater than the sum of its parts
  3. running the same commercial every half hour on the same network during prime time
  4. indicates the incremental response to advertising actually diminishes, rather than builds, with repeated exposures
  5. concerns the advertising message and copy, as well as the medium

5 True/False questions

  1. circulationcount and verify the number of subscribers

          

  2. effective frequencymeasures the number or percentage of the audience who receive enough exposures to truly receive the message

          

  3. blinkingalternates periods of advertising with periods of no advertising

          

  4. effective reachmeasures the number or percentage of the audience who receive enough exposures to truly receive the message

          

  5. cost per point (CPP)you find this by dividing the cost by the rating points