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Slightly smaller in area than US
5th Largest Population
9th Largest Economy
Wide Range of Natural Resources
5 biomes: amazon, cerrado, atlantic forest, caatinga and pantanal
Small Independent Outlets dominate retail per capita
Apparel consumption is 6 times what a chinese consumer spends
Brazilian women express with clothes, accessories, and jewlery
Youth Culture Obsessed- very young pop.
5th highest consumer of men's cosmetics (highest in Latin America)
3rd major consumer of general cosmetics
2nd largest world market for plastic surgery
Grew 35% from 2000-08
Government's social policies have increased min wage and helped to boost sales