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Terms in this set (33)
A set of systematic, informed hunches about the way things work.
The relational process of creating and interpreting messages that elicit a response.
A record of a message that can be analyzed by others, for example, a book, film, photo, or any transcript or recording of a speech or broadcast.
A scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior.
A scholar who studies the ways in which symbolic forms can be used to identify with, or to persuade them toward a certain point of view
The assumption that truth is singular and is accessible through unbiased sensory observation, committed to uncovering cause and effect relationships.
Perceived competence and trustworthiness of a speaker or writer that affects how the message is received.
A perceived role relationship that affects self image and attitudes based on attractiveness of the role model and sustained if the relationship remains salient.
The linguistic work of assigning meaning or value to communicative texts' assumes that multiple meanings or truths are possible.
Burke's Dramatistic Pentad
A five pronged method of rhetorical criticism to analyze a speakers persuasive strategy act, scene, agent, agency, purpose.
Study of what its like to be another person in a specific time or place. Assumes there are few important panhuman similarities.
The study of the origin, nature, method, and limits of knowledge.
The assumption that behavior is caused by heredity and environment.
Data collected through direct observation
Liberation from any form of political, economic, racial, religious or sexual oppression, empowerment.
Theory about theory, the stated or inherent assumptions made when creating a theory.
Rule of Parsimony
Given two plausible explanations for the same event, we should accept the simplex version
The requirement that a scientific theory must be stated in such a way that can be tested and disproved if it is indeed wrong.
A research method that manipulates a variable in a tightly controlled situation in order to find out if it has the predicted effect.
A research method that uses questionaires and structured interviews to collect self reported data that relects what respondents think, feel, or intend to do.
Self referential imperative
Includes yourself as a constituent of your own construction
Grant others that occur in your own construction the same autonomy you practice constructing them.
Scholars who use theory to reveal unjust communication practices that create or perpetuate an imbalance of power
A research method that describes and interprets that the characteristics of any text
A method of participant observation designed to help a researcher experience a culture's complex web of meaning
The study of information processing, feedback, and control in communication systems.
The art of using all available means of persuasion, focusing upon lines of argument, organization of ideas, language use, and delivery in public speaking.
The study of verbal and nonverbal signs that can stand for something else, and how their interpretations impacts society.
Arbituary words and nonverbal signs that bear no natural connection with the things they describe, their meanings is learned within a given culture.
Sapir-Whorf hypothesis of linguistic relatively
The claim that the structure of a language shapes what people think and do, the social construction of reality.
Entertainment businesses that reproduce the dominant ideology of a culture and distract people from recognizing unjust distribution of power within society, film, television, music, and advertising.
Intentional analysis of everyday experience from the standpoint of the person who is living it, explores the possibility of understanding the experience of self and others.
An applied approach to knowledge, the philosophy that true understanding of an idea or situation has practical implications for actions.
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